| Objective:Enhancing the national health has always been one of the most concerned issues of the country and the people.Since the reform and opening up,with the rapid economic development,people’s living standards gradually improve.Therefore,more and more people pay attention to health.Especially in recent years,China’s age structure has changed,and China has begun to step into an aging society.The acceleration of population aging is accompanied by related chronic diseases.How to control and reduce the incidence of chronic diseases,improve the health status of the elderly,and reduce the medical costs and social burden has also become the focus of national and social attention.The 2016 “Healthy China2030” Plan outlines a strategy to elevate the health of the entire population to the national level.The document promulgated by the State Council “about speed up the development of fitness and leisure industry guidance”,emphasized the “Medical-industry Integration”,and points out that the medicine is for the purpose of prevention and treatment of diseases,and the purpose of sports is to enhance physical fitness.Therefore,medical and sports are closely related,and the organic combination of the two can better promote the national physical fitness.Methods:Firstly,Q method and factor analysis method are adopted.The empirical methods of small meetings,E-mail and expert consultation were used to study the mechanism of promoting the deep integration of sports and medicine.Then,based on the relevant statistical data of the last 10 years,using the Herfindahl index method,patent correlation coefficient method,AHP-fuzzy comprehensive evaluation method and input-output method,the integration degree of the two major medical industry is quantitatively measured.Results:1.The main influencing mechanism of sports and medicine integration lies in four aspects,namely,the ideology of sports and medicine industry integration,the market mechanism of creating sports and medicine industry integration,the policy mechanism of sports and medicine industry integration,and the talent mechanism of sports and medicine industry integration.2.The health industry has the highest degree of integration with the sports industry,which has experienced a fluctuating rising process on the whole;The integration degree of social security industry,social welfare industry and sports industry is low;The degree of integration between paper making,printing,cultural,educational and sporting goods manufacturing and medical industry was low before 2011,and then showed an upward trend.Sports and entertainment industry and health and medical industry have a high degree of integration in the early stage of integration.3.The four path strategies of financial support,industry-university-research cooperation,leading enterprises and policy incentives can effectively promote the integration of physical medicine.Conclusion:1.The influence mechanism of medical integration depends not only on the market mechanism and the national policy mechanism,but also on the improvement of the national health awareness,and is based on the talent mechanism.At the same time,giving full play to good market mechanism and national policy mechanism,strengthening the health awareness of the people and providing talents for the medical integration industry can promote the medical integration industry more effectively.2.Although the degree of medical integration in China is generally not high,the degree of medical integration in various industries is generally on the rise.Therefore,there is still room for improvement and potential for development of medical integration in China.3.To promote medical integration,it is necessary to solve the supply mechanism of medical integration through financial support path,improve the effectiveness of innovation through the cooperation path of industry,university and research,indicate market orientation and strengthen brand cultivation through the leading enterprise leading path,and support the medical integration industry through policy incentive path. |