Exploring On The High-Quality Development Path Of Wushu Industry From The Perspective Of Industrial Chain

The theme of high-quality economic and social development has given the martial arts industry a new mission and role.The report of the 20 th Party Congress put forward the requirements of "widely carrying out national fitness activities,promoting the comprehensive development of mass sports and competitive sports,and accelerating the construction of a strong sports country","building a modern industrial system,and insisting on putting the focus of economic development on the real economy" and so on.At the same time,the development of wushu industry has ushered in a critical period of transformation and upgrading.Wushu is the traditional sport with the most Chinese characteristics and best embodies the spirit and cultural essence of the Chinese nation.To take the wushu industry as a carrier,meet people’s diversified consumption needs,focus on expanding and improving the wushu industry chain,and promote the high-quality development of the wushu industry,we should not only follow the growth law and development needs of the industry and continuously release its comprehensive benefits,but also change the way of factor input and industrial development,improve industrial efficiency,provide new engine power for the transformation of the old and new dynamics of China’s economy,and achieve effective improvement of quality.Based on the industrial chain theory,value chain theory and industrial integration theory,the article analyzes the necessity of martial arts industry development under the industrial chain perspective,examines the formation and development of martial arts industry chain,existing problems and dynamic mechanism,and finally proposes the path of martial arts industry quality development under the industrial chain perspective.First,the development of the martial arts industry is steadily rising trend.After nearly 30 years of development,the martial arts industry has made breakthroughs in both depth and breadth,with the development of new business models such as continuous expansion of industrial scale and continuous rise of brand benefits emerging,further improving product quality and extending the industrial chain;the martial arts industry has its own advantages of culture,resources,society and ecology in the industrial chain perspective,coupled with the characteristics of the times in the new development stage,which provides further high-quality development for the martial arts industry A good foundation has been laid.Second,improving the wushu industry chain helps the high-quality development of the wushu industry.According to the analysis of Michael Porter’s(1990)diamond theory model,factors such as industrial policy,economic level,human resources,development of related industries,market demand,management ability,operation ability and innovation ability have an important impact on the formation and evolution of the martial arts industry chain.influence.Third,as a result of the above-mentioned research,the industrial chain theory provides problem orientation for the high-quality development of the martial arts industry,and cracks the current development problems of the martial arts industry with five major power mechanisms:innovation,coordination,integration,openness and guarantee.To undertake the key power source for building the wushu industry chain under the strategic deployment of the new development pattern with the innovation-driven mechanism;to build a new mechanism for more effective regional coordinated development based on the comparative advantages of the wushu industry;to deconstruct and reorganize the traditional value chain of the wushu industry,eliminate the original boundaries,and break the industry barriers for the cross-border integration mechanism of factor reorganization,penetration,dissolution,and multiplication;to open up the open cooperation of the wushu industry to build A new pattern of all-round,multi-level and diversified martial arts opening to the outside world;innovate and improve the regulatory and guarantee mechanism of the martial arts industry,promote the modernization of market supervision,and is to regulate the market behavior of the martial arts industry.Make the wushu industry chain more resilient and the industrial system more perfect.Fourth,in the new era of the transformation from value originality to value co-creation,the martial arts industry must create a good ecology that is more conducive to long-term development.The article explores the path of high-quality development of the martial arts industry based on the industrial chain perspective from five dimensions: power structure optimization,quality improvement,innovation drive,industrial synergy,and regulatory guarantee.1.Form a dynamic structural optimization path with a positive interaction between supply and demand.Through the mastery of supply and demand,to achieve a high-quality dynamic balance of supply to create demand,demand to pull the supply.2.adhere to the quality improvement path of standard leading,resource optimization and upgrading management level.The high-quality development of the martial arts industry must be centered on improving quality,truly shifting from the era of quantity to the era of quality,and establishing a quality-oriented resource allocation model.3.The innovation-driven path of enhancing the core competitiveness of the wushu industry around integration and extension.Wushu industry is a diversified and multiform fusion running economic system,and innovation drive is an important initiative to improve the efficiency and productivity of wushu industry and change the dominance of core technology.4.Promote the strategic alliance of each main body of the wushu industry chain bit to realize the industrial synergy path.Deeply understanding and grasping the scientific connotation and inner law of industrial synergy development,learning from successful experiences and exploring the innovation drive,institutional mechanism and reasonable path of martial arts industry synergy development are the key links to promote the high-quality construction of martial arts industry.5.Break down administrative barriers,improve and expand the supervision and protection path of existing law enforcement means.Improving a reasonable and effective supervision and guarantee mechanism in accordance with the law is a necessary means to promote the healthy and orderly development of the martial arts market business environment.