The Influence And Countermeasures Research Of Short Video On The Education Of College Students’ Values

In recent years with the continuous improvement of Internet technology and mobile terminal hardware level,one of the new network media,the short videos have ushered in the best opportunity for rapid development.With the characteristics of high timeliness,concise content,low entry threshold,and strong socialization,the short videos have become a important medium for obtaining information,learning knowledge,leisure entertainment and gains in people’s daily life.Because of the college students is the "original residents" of the online world,their lives are deeply integrated with the Internet and short videos are generally welcomed among college students.But college students’ values are plasticity,instability,autonomous and easy to be affected by using short videos.This is due to their different cognition,use and utilization of using short videos.The short video have both positive and negative effects on college students’ values.On the positive side,short videos can agglomerate the core values of Chinese socialism,offering a platform for college students to learn cultural knowledge,expand interpersonal relationships.It is a new medium for college students to participate in network practice and enhance their understanding.On the negative side,the network’s multi-dimensional values shake the dominant position of the socialist core values,too much pan entertainment short video dispels the spirit of struggle of college students,and the flood of false information also affects the value judgment of college students.Through the analysis,the main reasons for the negative impact are short video regulatory loopholes,the short videos business strategy vulgar,colleges and universities pay less attention to the short videos and the lack of independent ability of some college students.Focus on the positive and negative effects of short videos on college students’ values,this paper will discuss from the government,social,university,and individual level.From the perspective of expanding positive influence,the government should take advantage of the short videos transmission function to play the leading role of socialist core values.The society should attach importance to the college students’ group and create a value environment conducive to its growth.Colleges should strengthen the research by using short videos,improve the epochal significance of teaching.Students should enrich their university life,and fully show the value pursuit of contemporary college students.From the aspect of restraining negative effects,the government should strengthen the supervision of short videos,improve the public opinion response mechanism.Society should promote industry self-discipline and purify the short videos ecological environment.The college should optimize the path of value cultivation,prevent the invasion incorrect values.Students should consciously improve their value cognition and practice the socialist core values.