Research On The Influence Of Network Short Video On College Students’ Values And Countermeasures

With the wide popularization of the Internet and the rapid change of communication technology,online short video,an emerging medium,has emerged.Online short video has a positive impact on the cultivation of College Students’ values by virtue of its flexible creation mode,convenient social interaction,strong timeliness and rich content.However,there are also some problems in online short video,such as the continuous intersection of multiple ideas,increasingly complex value orientation and uneven content quality,which have brought many negative effects on the formation and development of College Students’ values.This thesis is divided into five chapters: the first chapter introduces the background,theoretical and practical significance of this thesis,and explains the importance and urgency of Cultivating College Students’ values from different angles.The second chapter explains the concepts involved in this thesis.The third chapter uses the questionnaire survey method to analyze the opportunities and challenges provided by network short video to the formation of College Students’ values with the survey data,and analyzes the specific manifestations and causes of the adverse impact of network short video on College Students’ values.It analyzes the specific manifestations of the impact of network short video on the formation of College Students’ values from the aspects of the content,evaluation mechanism,push mechanism,users and communication threshold of network short video platform,Then analyze the specific reasons from the aspects of network short video platform and college students to demonstrate the adverse impact of network short video on the formation of College Students’ values.Combined with the data and conclusions of empirical analysis,the fourth chapter analyzes the dynamic factors of the impact of online short video on the formation of College Students’ values from three aspects of cognition,emotion and behavior,and analyzes how online short video affects the formation of College Students’ values from three stages of "coupling","interleaving" and "externalization".The fifth chapter takes the empirical analysis as the support,follows the internal mechanism of the impact of network short video on the formation of College Students’ values,and puts forward the countermeasures to deal with the impact of network short video on the formation of College Students’ values from the government,colleges and universities,platforms and College students,so as to promote college students to form correct values.