| In recent years,with the development of digital multimedia technology and network technology,the network audition industry has gradually emerged,tending to be mobile and social.Among them,as a new media,network short video stands out because of its strong interaction,participation and convenience,and is favored by contemporary college students.College.students are active in thinking and easy to accept new things,especially the advanced understanding and experience of self-Media technology.In addition,young college students have ideas,abilities,motivation and knowledge.College students are also the leaders of the times.They are not only in addition to the old and new,but also in accordance with the times and beyond the times.Therefore,college students become the main force in the use of network short video.University stage is an important stage for the formation of university students' world outlook,outlook on life and values.As a very fashionable means of media in society,network short video is loved by university students,but the content on the network is often good and bad.The judgment of university students will inevitably be black and white,leading to great changes in their values and outlook on life,and strengthening the education of university students' values Education is an inevitable requirement for the cultivation of a good socialist successor in the new era.Therefore,from the perspective of College Students' values education,based on the analysis of the concept,characteristics,types and development status of short video,combined with the use of short video by college students,this paper discusses the opportunities and challenges faced by college students' Values Education under the influence of short video,and from the perspective of social environment,network environment,campus environment and optimization of College Students' values education and education environment Four aspects of the values of college students education put forward the relevant countermeasures.This paper is divided into five parts.The first part mainly introduces the theoretical and practical significance of the research on College Students' Values Education under the influence of short video from the perspective of research value.It combs the research status at home and abroad from three aspects of network short video,values,network short video and values education,analyzes the research ideas and contents,as well as the research methods and innovations It is interpreted.The second part explains the concepts of short video,values and values education in detail,and analyzes the characteristics and main types of short video and values.Starting from the basic concepts and characteristics,this paper analyzes short videos and values,and probes into their internal relations,which is the premise of targeted value education.On the basis of grasping the definition and characteristics,this paper explores the theoretical basis of College Students' Values Education under the influence of short video.Based on the relevant theories of Marxist values education,combined with the principles of Ideological and political education and news communication,this paper analyzes the significance of College Students' values education.The third part describes the current development of short video and its contradiction and integration with the mainstream values,which plays a foreshadowing role in elaborating the impact of short video on College Students' values.The fourth part mainly analyzes the influence of network short video on College Students' values.This part analyzes the basic situation of College Students' short video browsing on the Internet,the reasons for the popularity and upsurge among college students,and the changes of College Students' values in both positive and negative aspects.Short video has attracted many college students because of its entertainment and social characteristics.With the help of mobile phone platform,it has become the main aspect of College Students' entertainment life.However,the content is complex,the good and the bad are mixed,which also brings bad influence to college students'thoughts and behaviors.This chapter focuses on the positive and negative effects of short video on College Students' values.The fifth part puts forward the strategies and measures of using short video to educate college students' values.In the research of countermeasures,we mainly start with the basic subjects that affect the values of college students,and improve the government,the short video platform,colleges and universities and college students themselves,and promote the values education of college students by taking the short video on the Internet as the starting point.In a word,the current short video industry is in the period of user bonus.Some things are mixed.It is difficult for college students to distinguish the true from the false.Especially under some extreme ideas,it has a great impact on College Students'cognition and behavior.The most likely code of conduct for College Students is that college students abandon rational thinking,indulge in short video and lose their pursuit goals.Therefore,short sightedness Frequency is an important network factor affecting college students' values education.To study the values education of College Students under the influence of short video is the necessary way to cultivate qualified socialist builders and successors,and is the inevitable requirement to promote the healthy and long-term development of short video industry. |
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