Childhood Return:Memory Writing And Communication Practice Of Moore Manor

With the emergence of collective memory research in the field of journalism and communication,the Internet as a new memory medium has changed the construction mechanism of collective memory and expanded the new field of memory research.The rapid dissemination speed of emerging media and strong audience interaction have changed the way of writing collective memory in the Internet environment,and people have begun to pay attention to the role of the audience in the process of memory construction,and they have also paid more attention to audience feedback,and ordinary people have become the writers of memory."Moore Manor" as an online game that carries the childhood memories of many players,once launched,it has attracted a wide range of attention,and the discussion of players has further expanded from emotional expression to memory practice,at this time,the positioning of "Moore Manor" has surpassed its own game attributes,but points to the childhood of a generation.This study combines digital games with collective memory theory,takes the network discussion and emotional expression of the player group since the launch of "Moore Manor" as the starting point,and through the research method of big data analysis and in-depth interview,discusses the communication mechanism and memory practice,identity construction and value inheritance of "Moore Manor" and collective memory in the digital age,and examines the dynamic process of players’ collective memory transmission and writing,as well as the role of collective memory in group identity.The study found that Moore Manor,as a symbol of childhood memories,played an important role in the player’s process of shaping collective memory.As a field of memory,the game realizes the preservation and awakening of childhood memories,and through the positive values conveyed by the game,it has become an important symbol of awakening the player’s memory in this game of feelings,and realized the ritual participation of the player’s collective memory.As far as the dynamic process of collective memory transmission and writing is concerned,this paper uses big data analysis and in-depth interview research methods to carefully analyze the transmission mechanism and memory practice of collective memory in "Moore Manor" : content dissemination is presented in a new way,and users are more directly involved in the production and dissemination of information.Players personalize and interestingly interpret the game through community discussions,so that the emotions that originally retain the yearning for childhood are further expanded and fermented,and further disseminated;the game realizes the awakening of the player’s memory through classic elements,and further strengthens the memory through emotional connection,and finally reconstructs the childhood memory under the role of symbols.As far as the collective memory identity construction and value inheritance are concerned,the collective memory of "Moore Manor" has a certain role in the construction of players’ feelings,identity and intergenerational inheritance,and realizes the further precipitation and sharing of collective memory by creating an emotional connection between "past" and "present".On the other hand,while communication technology provides a diversified presentation platform for the construction of collective memory,it also brings about the problem of digital survival and dissemination,which inevitably causes a "memory black hole" and a "memory rupture".Therefore,"Moore Manor" also needs to think more about how to reflect the significance of its restart through mobile games in the moment full of anxiety.In addition,the development of collective memory in the digital age has also shown some new changes,such as the diversification of memory subjects,the popularization of memory content,the three-dimensionality of memory forms,etc.Digital memory profoundly affects the way of memory,and changes the human memory system and reshapes the social pattern in continuous development.The development of the Internet has brought about cross-era technological changes for the dissemination of collective memory,and the communication methods and content of the audience’s collective memory have changed.By examining the dynamic changes of collective memory writing content and communication practice in a childhood game,this paper associates the collective memory theory with the development and transformation of the medium,and attempts to explore the interactive relationship between the game as a memory medium and collective memory,so as to enrich the development of collective memory theory in the new era.