| With the development of economy, many cities regard holding large matches as a valuable chance of cities development. More and more sports matches have been held these years and the scale is larger and larger. The related activities such as sports matches have gradually become the spotlight. Holding large sports matches can help a city improve its image, making a unique brand for the city itself, and it also has a great influence on many fields such as society and culture, nature, the environment, politics, economy and tourism, making great differences on social effects, economic returns and comprehensive benefits.Sports matches is a sunrise industry, and there many problems and difficulties in its development. Sports matches market will be mature with the reform of sports management systems. Many large sports matches have become large-scale, and most of them have been held in big cities where culture, economy, and infrastructure have developed comparatively well.How to use the advantages of matches as a platform to develop natural tourism resources and the outdoor sports resources is of great significance for those who actively seek to develop tourism and build the city carriers to promote regional economy and social development. China Baise Leye International Mountain Outdoor Sports Challenge Cup was hosted in Leye county, Baise, in Guangxi Zhuang Autonomous Region, which benefited tourism most in Leye. The thesis analyzed the advantages and disadvantages of holding large sports matches in Leye county and opportunities and challenges faced by tourism in Leye and the influence of outdoor challenge cup on tourism in Leye. What's more, the thesis analyzed the influence of 2006, 2007, and 2010,2011 Outdoor Challenge Cup on tourism in Leye by using the method of documentation, historical case analysis, field surveys, expert interviews, and came up with the countermeasures of development of tourism in Leye.Government: (1) Changing the mind and concepts, led by the Government to plan the operation of a professional corporate event management system is the only way for the reform and development; (2) The organization of major sports events are not because of one-time event losing long-term effects;Tourism sector: Deepen and extend the tourism product, tourism platform to build on the development and utilization of tourism resources in Baise principles:â‘ Strengthen regional cooperation, highlighting the features;â‘¡combine the "Tourism Development and Poverty Alleviation" as principle;â‘¢Investment, establishment and improvement of investment management system, expand financing channels.
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