Research On Application Of Blended Learning In The Course Of Marketing Foundation And Practice In Secondary Vocational School

In the post-epidemic era,the deep integration of Internet and Education has become an important trend of education reform.How to use educational informatization to improve teaching quality is the key breakthrough of China’s secondary vocational education reform.At present,the traditional teaching methods of secondary vocational schools can’t adapt to the development needs of secondary vocational students,and blended learning is an optimal combination of online learning and offline learning.This study explores whether blended learning can improve the teaching effect of secondary vocational marketing course through practical research.This study mainly used literature research,questionnaire,interview and behavior research survey methods.Firstly,the concepts and theories related to blended learning are sorted out.Secondly,it analyzes the teaching status of marketing courses in secondary vocational schools and the related factors affecting students’ learning effect,and puts forward the feasibility of blended learning applied in secondary vocational course teaching.Thirdly,from the aspects of front-end analysis,learning resources,learning activities and learning evaluation,a blended learning model adapted to the course of Marketing Fundamentals and Practice in secondary vocational schools is constructed.Finally,selecting a vocational school in Guiyang city 2020 e-commerce major students as the research object of teaching practice,through the final performance evaluation of students,questionnaire survey and interview analysis in the form of application effect test.Practice shows that the application of blended learning in the course of "Marketing Foundation and Practice" in secondary vocational schools is effective.For teachers,it can promote their teaching management level and information literacy.For secondary vocational students,it can improve their learning effect,and enhance their learning enthusiasm,also improve the awareness of independent learning and cooperative learning,and enrich the students’ learning experience.