Research On The Application Of Blended Learning Model In The Teaching Of "Sales Practice And Skills" For E-Commerce Major In Secondary Vocational Schools

Education is moving towards the "Internet +" era,and the deep integration of the Internet and education has become an important trend in future education reforms.At present,the traditional teaching model of e-commerce professional courses in secondary vocational technical schools cannot adapt to the current learning characteristics of secondary vocational students,and the blended learning model is an optimized combination of online learning and offline learning,which can inspire a fundamental change in the role of teachers,To promote the reconstruction of classroom teaching,and truly realize "return the classroom to the students,let the classroom breathe with life".The full text is divided into seven parts: First,analyze the research background and current research status at home and abroad,and introduce the research content and methods.Second,define related concepts and introduce theoretical foundations.Third,the questionnaire was distributed through the questionnaire star platform to investigate the current situation of secondary vocational e-commerce professional teaching,including students’ learning interests,habits and preferences,and found that students have poor learning effects,low student learning initiative,and relatively simple teaching methods.Based on this,analyze the main problems that may exist in the development of the blended learning model.Fourth,based on the three parts of frontend analysis,blended learning teaching design and learning effect evaluation,a blended learning model suitable for the development of the "Sales Practice and Skills" course in secondary vocational schools is designed.Fifth,apply the blended learning model to specific teaching practices,and obtain the application effects of blended learning through questionnaire surveys,experimental and control class performance comparison,teacher-student interviews,platform data observation,etc.,and discover blended learning the model can improve students’ learning effects,improve their learning satisfaction,enhance students’ communication and collaboration ability and autonomous learning ability.Sixth,get the experience in the practice of the mixed learning model: first,strengthen the construction of teaching resources,optimize the structure and presentation of teaching resources;second,stimulate students’ learning initiative and strengthen student learning tracking;third,set up group learning reasonably Tasks,attach importance to students’ interpretation of tasks;fourth is to cultivate students’ comprehensive ability and implement multiple evaluations;fifth is to change teachers’ teaching concepts and improve teachers’ comprehensive quality.Finally,summary and outlook.This article constructs a blended learning model based on the I Bo Dao learning platform and applies it to the "Sales Practice and Skills" course in secondary vocational schools.The practical results show that: Firstly,the blended learning model effectively motivates students majoring in e-commerce in secondary vocational schools.The learning enthusiasm of the students has improved the students’ independent learning ability and the ability of communication and cooperation.Secondly,the blended learning promotes teaching interaction and forms a teaching ecosystem that is both virtual and real.Thirdly,the blended learning mode puts forward higher requirements on the comprehensive quality of teachers.The blended learning model provides a new direction for the classroom revolution in secondary vocational schools and meets the development needs of contemporary students.