Marketing Strategy Study On Dalian LT School

Since the twenty-first century,China’s education industry has developed rapidly,and the industry competition has become increasingly serious,which has promoted the change of supply and demand relations.Although the current Chinese economy farewell to the stage of rapid development,the international economic situation is increasingly complex,but the development momentum of the education industry is still high.After the outbreak of the epidemic in 2020,a large-scale offline education industry was hit hard.In June 2021,the state promulgated the “double reduction policy”,prohibiting schools from conducting disciplinary teaching in the early childhood education stage.The implementation and implementation of this policy also have a significant impact on early childhood education institutions,and the education industry is facing a major test.Dalian LT School is a private educational institution in Ganjingzi District,which focuses on the connection between kindergarten and primary school.However,due to unclear market positioning,inaccurate target market,no differentiation in curriculum,and single promotion and promotion strategy,there has been no breakthrough in the number of students since its establishment for five years.Nowadays,due to the rapid development of education industry,coupled with the low barriers to entry,the number of preschool education institutions in Dalian has mushroomed.Dalian LT school needs to enhance the competitiveness of products and services in the fierce market competition and seize more market share This paper analyzes the current marketing situation and existing problems of Dalian LT School.Through the macro analysis of the market and the exploration of constantly updated and improved marketing methods,it combines various factors to develop a feasible marketing system for Dalian LT School.The main content of this paper is divided into seven parts.First elaborated the paper research background and significance,introduced the basic situation of Dalian LT school,the existing marketing problems and research significance.Secondly,this paper introduces the related marketing theory,mainly involves the concept of marketing,STP marketing theory,service marketing 7Ps theory.The third part analyzes the current marketing situation of Dalian LT School,and finds out the existing problems at the present stage.The fourth part analyzes the external marketing environment of Dalian LT School,and comprehensively analyzes the internal resources and competitiveness of the school,so as to obtain the advantages and disadvantages of the school in terms of service ability and marketing ability.The fifth part combined with the above analysis results,according to STP theory to develop new market decisions,from service products,prices,channels,promotions,personnel,physical display,process management seven dimensions elaborated marketing strategy.The sixth part puts forward the safeguard measures of Dalian LT school marketing strategy,through the marketing data collection and analysis,marketing team construction and incentive system to ensure the smooth implementation of the new marketing strategy.Finally,the main conclusions,prospects and prospects of this paper are given.Through a comprehensive analysis of Dalian LT school marketing system,on the basis of the existing advantages of resources and resources to be developed to better integrate marketing strategy to re-plan and adjust measures to achieve sustainable and healthy development of other private education enterprises play a certain reference significance.