Research On The Application Of Online And Offline Blended Teaching In F School’s New Media Marketing

In recent years,the state has vigorously developed secondary vocational education,e-commerce major is widely opened in major secondary vocational schools,secondary vocational schools shoulder the important mission and responsibility of training ecommerce application-oriented technical personnel.With the continuous maturity of information technology,the application of Internet technology in vocational education,in line with the situation of The Times,the state has deepened the reform of vocational education and constantly tried to innovate and practice in the education and teaching mode.In 2020,with the outbreak of COVID-19,schools in various provinces and cities in China have actively carried out online teaching activities,providing guarantee for teachers and students to attend classes.Online teaching has brought new experience to teachers and students.After the epidemic was resolved,the practice of online and offline mixed teaching mode was further developed.The traditional teaching mode is mainly classroom face-to-face teaching,students can only passively accept the knowledge taught by the teacher within a limited class time,resulting in students’ acceptance of knowledge is relatively limited,and the teaching effect is low.It is of far-reaching significance to carry out online and offline mixed teaching in secondary vocational education.This study survey the problems of vocational schools.From October 1,2020 to November 10,2020,questionnaires and interviews will be issued to teachers and students majoring in e-commerce in Schoool F.About 107 questionnaires were collected normally,with a recovery rate of 100% and an effective rate of 100%.The interviews were conducted by E-mail and telephone,and a total of 10 secondary vocational e-commerce teachers were interviewed,including 8 telephone interviews and 2 E-mail interviews.This paper mainly analyzes the learning situation of the new media marketing course of the respondents,the difficulties encountered in the learning of the new media Marketing course of e-commerce,and the learning interest of the new media Marketing course of e-commerce,and finds that there are the following problems in e-commerce teaching in secondary vocational schools: 1.Single teaching model;2.Students are not interested in learning;3.Low acceptance of teaching knowledge.In this study,the influencing factor hypothesis was proposed based on the problems in the preliminary investigation,and the experiment was explored with this goal.In this experiment,two e-commerce classes of Grade 2019 in F Secondary Vocational and Technical School of Foshan city have been officially selected for experimental class and control class respectively.Based on the wisdom tree platform,the experimental class integrates the online and offline hybrid teaching mode into the teaching of New Media Marketing,while the matched class still apply traditional teaching methods.The study,after a semester of new media marketing course learning,using the method of both groups were fields of for experimental classes and to evaluate the effect of that in comparative classes teaching,to explore the teaching model based on online hybrid whether improve the above three problems of secondary vocational teaching of e-commerce,and hypothesis validation experiments,and the relevant conclusions of the study,Indicate limitations and deficiencies.