Research On The Development Strategy Of Technology-based SMEs In The Internet + Era

With the arrival of the "Internet plus" era,its influence on the technology-based SMEs is also more and more.The health and sustainable development of the technological SMEs has played an important role in China's social economy.The development of the Internet bring new challenges and new development opportunities for the technological SMEs.What development strategy should be adopted in the"Internet plus" environment is a question that construction enterprises must consider.Taking A company as an example,this paper studies the development strategy of technology-based SMEs under the environment of "Internet plus".Founded in January 2013,company A is a small and medium-sized technology enterprise specialized in green building consultation,design,construction and operation.As a new type of green building service enterprise,it will face the problem of further promoting green building to the market.Therefore,it is necessary to study the future development strategy of the enterprise from the perspective of strategic management.The first chapter mainly introduces the research background and significance,research status at home and abroad,research content,innovation points and deficiencies;the second chapter describes the relevant concepts and theories in this paper,mainly expounds the types and connotations of technology-based enterprises and development strategies;the third chapter introduces the current situation and development strategies of company a,and analyzes the macro environment,industry environment,industrial environment,industrial environment,industrial environment,industrial environment,industrial environment,industrial environment,industrial environment,etc The internal environment,using SWOT analysis method,analyzes the advantages,disadvantages,opportunities and threats of the company.The fourth chapter puts forward the strategic objectives and development strategy choices of A company under the background of "Internet plus",and studies the development strategy choices of A company,including:market development strategy,product development strategy,brand strategy,market segmentation strategy,technological innovation strategy and talent training strategy;The fifth chapter analyzes the implementation and protection of A company's development strategy under the background of "Internet plus".Through research on the development strategy under the guidance of company A,the use of various resources advantage,make give priority to with Internet+platform,make its gradually attach importance to the development of the Internet+industrial environment,should be actively external market and the internal management of severe adjustment,to ensure the smooth implementation of the enterprise development strategy,to improve the comprehensive competitiveness of company A has a strong guiding significance.