Design Practice And Application Of Traditional Fish Pattern In Cultural And Creative Products

With the improvement of public aesthetic demand and the development of cultural and creative products in recent years,more and more traditional culture needs to enter people's vision in new forms.As a part of Chinese traditional culture,traditional fish culture is the emotional reflection of the broad masses of working people who love life and pursue a happy life.Traditional fish pattern is one of the important forms of Chinese traditional fish culture.It has become a symbol with great potential and commercial value in its evolution and development.Based on this social background,this project will study the traditional Chinese fish pattern,and apply the innovative pattern to the design of cultural and creative products.This project mainly studies Chinese traditional fish pattern from three aspects and completes the design experiment.First of all,from the historical evolution and development,the artistic characteristics of the traditional fish pattern,the moral symbol of the traditional fish pattern as the breakthrough point,this paper makes a comprehensive analysis of the Chinese traditional fish pattern.Secondly,it studies the cultural and creative products with traditional fish pattern as the element,analyzes the excellent cases and summarizes the design techniques.Finally,the representative fish patterns are extracted,and the design of a series of cultural and creative products is carried out with the brand of "BLESSING" based on the artistic features and the lucky words related to fish.Through visual visualization design,innovative design of traditional fish pattern and derivative design of "BLESSING" brand cultural and creative products,it provides a novel design path for the development of cultural and creative products,helps people to further understand Chinese traditional fish pattern and its cultural connotation,and promotes the continuation and development of Chinese traditional culture in modern society.