Research On The Communication Of Domestic Animation Films From The Perspective Of New Media

The development of new media presents both opportunities and challenges to the communication of Chinese animations and films.New media’s introduction of new technology,methods and paths to the communication of Chinese animations and films will cause a comprehensive change to the subject,audience,content,environment,strategy and effect of the communication.To realize a qualified,valuable and effective communication of Chinese animations and films under the background of new media,the change of communication environment needs to be heeded and the existence of hindrance of communication must be faced.Communication effect optimization can be achieved with both the analysis of the factors that affect the communicate effect,and the construction of a systematic and applicable communication strategy.The study of the communication of Chinese animations and films under the vision of new media focuses itself on the connotation and paths of Chinese animations and films communication,states its economic,aesthetic and cultural value,analyzes its status quo,and puts forward a strategy for it.The strategy is to focus on key opinion leaders,accurately specify the audience,verify itself across platforms and break through dilemmas.The study of the communication of Chinese animations and films under the vision of new media adopts the method of textual research,comparative analysis,induction survey and case study analysis.Based on the integrated study of theory and practice,a conclusion is reached,i.e.the communication progress of Chinese animation and films can only be facilitated when the communication of original works is paid attention to,the series and brand effect of animation and films is made,and a communication strategy that covers the whole progress of the animation and films promotion is adopted.