| China is a multi-ethnic country,so many areas show the characteristics of multi-ethnic mixed.The cultures of different ethnic groups are different,and the collision and exchange between different cultures will produce different degrees of cultural integration.Mass media and various forms of media contact behavior make the interaction between different ethnic groups increase day by day.It helps residents understand their own ethnic group culture and make real and objective evaluation of other ethnic cultures.Qinghai is a typical multi-ethnic area,in which the cultural integration between the Han ethnic group and ethnic minorities is in good condition.The research object selected by the author is that Delingha city belongs to the Mongolian and Tibetan Autonomous Prefecture of Haixi.In addition to the Han ethnic group,the Jianshe Road community in the urban area includes the Mongolian,Tibetan,Hui,salar,Tu,Tujia,Manchu,Zhuang,etc.,which conforms to the characteristics of multi-ethnic mixed residence.The purpose of this paper is to explore the characteristics of cultural integration in multi-ethnic areas under the influence of media use behavior.The media use behavior involved in this paper is no longer limited to mass media,but focuses on all kinds of organizational communication and interpersonal communication between communities and residents,and also broadens the scope of media.The media includes not only the mass media such as newspaper,radio,television and Internet,but also the physical space.The public space in the city,such as the square in the community,the cultural activity center,etc.,are all the media that can transmit information.Through free communication,people have extended a new circle of friends.As a medium,space connects individuals,forms a new community and reconstructs the relationship network.Through questionnaire and interview,this paper investigates the media use of residents in Jianshe Road community,understands the media use of residents,summarizes the specific performance of cultural integration,and explores the impact of media use on cultural integration.The survey found that mobile media is the most important channel for community residents to receive information,among which social media and aggregate news applications are most frequently used;residents have a good communication situation and do not exclude communication and interaction with other ethnic groups.Through the analysis,the influence of media use on cultural integration in multi-ethnic areas is mainly reflected in the following three aspects:all kinds of media information reshape the diet and entertainment habits of community residents;the use of mobile media weakens the ethnic group identity label;the interaction within the community builds a bridge for the emotional connection of all ethnic groups.The use of media makes the diet of all ethnic groups from highly ethnic characteristics to gradually eclectic,and makes the entertainment of residents from "enjoying themselves" to"diversity and complementarity".The use of mobile media makes people browse information more popular,and at the same time weakens their ethnic group identity tags in the communication of network communities.In terms of square dance as a medium,communication connects the square and dancers.Square dance,as a medium,not only connects the square space and people,but also becomes the emotional link of residents of all ethnic groups.In addition,various festival celebrations and community activities have created favorable conditions for the communication between all ethnic groups.At the end of the paper,the phenomenon of cultural integration of different ethnic groups under the use of media has triggered some reflections:the cultural integration promoted by the use of media is in a shallow sense;in "seeking common"the "reserving differences" is the only way for the development of media in multi-ethnic areas;new media brings new opportunities for the dissemination of ethnic group culture. |
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