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In the digital media environment,the development of dynamic graphic design has entered a new historical process.Graphic dynamic design has become a very novel form of design expression in the field of visual design,which has been widely adopted in many fields.The influence of the social environment and the cross-media integration of more fields in the corresponding production put forward newer and higher requirements for designers.Based on the current popular dynamic graphic design and the application of digital media technology,this article takes the related dynamic expression and digital communication methods and characteristics as the research object,and analyzes and describes the dynamic and diverse graphic design and its significance and future in the digital era.value.Dynamic graphic design is used in the traditional graphic and video fields in a dynamic way like mushrooms,with diverse forms and distinctive features.Therefore,this article first analyzes the historical development of dynamic graphics,conducts a summary review,and then analyzes the content and status quo,dynamic characteristics and applications of graphic design in the digital era.Secondly,compare and analyze the use of dynamic graphic design in visual design,the performance of graphic design language and the role of digital visual expression,and give an example to illustrate its diversity.Finally,the future dynamic graphic design will be integrated in a more generalized form,such as VR visual experience,AR augmented reality,media interaction,etc.Multi-domain cross-border integration will also become a new trend in the field of dynamic graphic design.Dynamic graphic design includes multiple forms such as image design,visual language composition,and dynamic design and has a variety of expressions,which can be described as all-encompassing.In people's visual cognition,by grabbing the dynamic graphics in the information interface,people will get more information such as time and space.Therefore,dynamic graphic design presents new features of time and space intervention in the entire cognitive system.The article will also explore and analyze the new transmission forms and characteristics of dynamic graphics through the exploration and analysis of the new forms of information communication and communication in human society in the digital era,and summarize the design features and design methods of dynamic graphics,Has reached the goal of more effective communication.Further expand the possibilities created by dynamic graphic design in the field of digital media,and explore the future direction of image transmission and expansion.