Research On The Animation Image Of Nezha From The Perspective Of Cultural Memory

Based on the cultural memory theory put forward by German asman and his wife,this paper analyzes the media shaping of Nezha's animation image and Its Inspiration to China's animation industry.The reason why we choose to combine Nezha's animation image with the theory of cultural memory is that the emergence of the animated film "Nezha's demon child is born" in2019 has aroused heated public discussion,and Nezha's animation image has been paid attention to and loved by people again.It is worth noting that the image of Nezha has been handed down to many media carriers.From the early Buddhist words and images,to the classic literature "journey to the west" and other works,to today's "the devil child of Nezha" and other film and television works,the image of Nezha has gone through the development process from text and image recording to film and television animation,from static image to dynamic image,Nezha's animation image is more widely accepted today and plays a more direct role in cultural identity.It is undeniable that the cultural memory of Nezha's image created by words and images provides the image source and profound cultural heritage for Nezha's animation image based on film and television media,and this cultural heritage lays a solid foundation for the cultural identity of Nezha's animation image.Therefore,this paper tries to take the cultural memory theory as the breakthrough point,take Nezha's animation image as the research object,and analyze the media shaping of Nezha's animation image and the profound changes of Nezha's image connotation:The first chapter combs the cultural memory theory and the film and television plays of Nezha's animation image,summarizes the formation and development process of the cultural memory theory,focuses on the analysis of the media and functions of cultural memory,and combs Nezha's animation film and television plays by stages.The second chapter mainly discusses the cultural memory media of Nezha's image and the cultural meaning of Nezha's image,and expounds the localization of Nezha's image by the early cultural memory media such as words and images,which has laid a solid image and cultural foundation for the formation of Nezha's animation image.The third chapter analyzes the film and television media of Nezha animation image.Firstly,the film and television media inherit the traditional elements of Nezha and inject new era connotation in the design and ideological connotation of Nezha image,and form the extension of Nezha animation image to meet the needs of people in different times.Secondly,the analysis of the skills of text shaping,mainly from the adaptation of story plot and the use of stylized language,presents the specific changes of Nezha animation image in different periods,and finally analyzes the advantages of film and television animation media.The fourth chapter is the cultural communication strategy and significance brought by Nezha animation image media modeling,which is mainly divided into two parts: one is the cultural communication strategy of Chinese animation image shaping;Second,the significance of cultural communication for Chinese animation works.