Media Interest Research On Domestic Animation Image

From the perspective of traditional culture,this paper analyzes the interest significance of the evolution of Nezha's characters,expounds the interest composition of Nezha's cartoon images under the idea of "wen tong",and puts forward some feasible suggestions by combining the ideas of "wen tong",the generation of class,animation theories and the new changes in the development of domestic animations in the new era.The paper briefly expounds the interest's literary origin and the concept of media interest,and deeply analyzes Nezha's cartoon characters from the perspectives of literary interest and animation interest.It is divided into three dimensions of technicality,audience subjectivity and animation nationality,and studies the expression forms of character's media interest.Due to the integration of multiple disciplines,the media interest of Nnezha can also extend the characteristics of postmodern culture and reflect certain evil interest in the process of interest migration and alienation to lead us to pay attention to the its evolution of refined and vulgar views.It is found that the improvement of the media interest of Nezha's image needs checking behaviors and audience characteristics in the communication process and carefully examining the ethical construction model in order to form a virtuous development circle of valuing music and neglecting teaching,but not without teaching in the evolution of character interest.In the author's opinion,the interest of Nezha's cartoon image lies not only in simple content creation and technical innovation,but also in the times change of his role under the background of literature and in the interaction of literary works and animated films.The paper analyzed the origin of interests,its process of alienation and migration,the role's era background and personality characteristics,compared Nezha's animation works in different types and content,and tried to find the inner link between traditional culture and its precipitation characters,in order to provide new ideas for media interest research of other traditional animation characters in domestic animation films.