Cultural Interpretation Of The New Image Construction Of Ne Zha In The New Century

Based on the analysis of the source of Nezha’s image and its representation in traditional Chinese culture,and the evolution of Nezha’s image in media communication,this article takes six animation works on the theme of Nezha since the founding of the People’s Republic of China as the research object,and uses youth subcultures and symbols.Learning theory as a theoretical perspective,through comparative analysis and text analysis,explore the new Nezha characters in Nezha’s animation works"A hundred thousand cold jokes" and "Nezha:The Demon Boy" Characterization and influencing factors of image evolution.The thesis believes that the new image of Nezha in domestic animation since the new century has closely connected the group symbols of contemporary youth.It is a complex character image with both good and evil,love and hate,life and death.The pursuit of unique style and ritual is essentially "different"."The performance of the group’s pursuit of identity.Since the new century,the Nezha-themed domestic animation is good at achieving self-confrontation with others,breakthrough and reconstruction of style through the integration of mainstream consciousness and business concept.At the same time,the main reasons for the evolution of Nezha’s new image include changes in culture and family structure,media cooperation,the ageing of animation,and the establishment of national content brands.