From Static To Dynamic

The Olympic Games is the world's largest comprehensive games,but also a platform to show the image and culture of the host country,host place.In the process of continuous development,the Olympic Games has shaped the Olympic image landscape with unique characteristics.The landscape design of the Olympic image is the visual presentation of the Olympic brand,which is composed of the five Olympic rings and the emblem of the Olympic Games,which is different from the concept of landscape design.Due to the positioning,scale and scope of influence of the Olympic Games,most of the mature design methods are adopted in the image landscape design.Along with the social development,the progress and influence of science and technology,constantly updated image landscape design mode of transmission of the Olympic Games,and its own younger,sustainable development needs,gradually began to apply the design method of the dynamic,attract more and more people focus on,to enhance the visibility and influence of the Olympic Games,promote its to update the brand image.The sports icon design of Japan 2020 Olympic Games,the core graphic design of Beijing 2022 Winter Olympic Games and the emblem design of Los Angeles 2028 Olympic Games focus on the application of dynamic design.Based on the analysis of visual changes of the image landscape of previous Olympic Games,this paper elaborates from the following aspects: Including the Olympic image landscape design with static graphics to show the sense of dynamic visual image combing;The dynamic application of Olympic image landscape design;Interactive dynamic graphic design method.Through combing the history of the Olympic image landscape design,this paper explains the advantages of dynamic graphics design and its influence on the dissemination of the Olympic image landscape design,analyzes the application of dynamic graphics in the Olympic image landscape design,and summarizes the characteristics of the Olympic image dynamic graphics design.In order to broaden the thinking for the future development of Olympic image design,this paper puts forward the ways of the interaction consciousness and the development of media,the multi-sensory design,the application of new technology and other design methods cooperating with the media.