Innovative Design Of Urban Tourism Image Based On The Perspective Of Jinpai Culture

In the wave of the rise of tourism and the construction of urban tourism image system,culture has become an important carrier for cities to seek economic benefits and highlight individual differences.In-depth exploration of culture and its full integration into the construction of urban tourism image system has become the key to the success of urban tourism image.Based on the perspective of Tianjin's “Jin Pai Culture”,this article uses methods such as field research,literature review,and market research to explore the construction of an innovative,unique and differentiated urban tourism visual image.Based on the design principles of highlighting culture,highlighting concepts,and satisfying aesthetics,it provides a theoretical basis for the urban tourism image design from the perspective of Jin Pai culture,so as to highlight the charm of Tianjin's tourism city,enhance the city's brand advantages,and promote economic development.The research content of this topic is divided into four parts: The first part is the basic part of this thesis.In the first chapter,the background,purpose and significance of the topic are explained.After analyzing the current situation of domestic and foreign literature collection and research,the research methods and Framework,put forward the innovative points of the research content of this subject;the second part is the foreshadowing of this thesis,described in the second and third chapters,respectively,research on the concept of urban tourism image and other related concepts,analysis of excellent domestic and foreign cases,and explore our country The problem of urban tourism image,and combing the context of Tianjin's "Jin Pai culture",extracting the characteristics of the symbolic elements of Jin Pai culture;the third part is the fourth chapter,which systematically discusses the internal connection between Jin Pai culture and urban tourism image.And based on the analysis of the value and feasibility of urban tourism image design from the perspective of Jin Pai culture,the theoretical system of this subject is formed;the fourth part is the fifth chapter,which takes "Tianjin City Tourism Brand Image Design" as the actual case for systematic construction,clear Position the Tianjin city tourism brand and carry out innovative design,and carry out extended thinking on the construction and development of the future city tourism image system.This paper believes that Tianjin builds a differentiated urban tourism image based on the Jin Pai cultural background,leads the city concept with the Jin Pai cultural spirit,and develops corresponding urban tourism products.From the perspectives of the individualization,objectivity and plasticity of urban tourism,The fusion of symbols contained in Jin Pai culture is generalized and expressed in semiotics and visual communication.Realize the sustainable development of urban tourism image in the inheritance of Jin Pai culture,enhance the tourist attraction of Tianjin,and promote the deep integration of culture and tourism.