Research On The Problems And Countermeasures Of Government Public Management In The Development Of Rural Touris

Rural tourism,as a new type of tourism industry and the integration of agricultural production and management,in the past 10 years,with the support of national policies,the rural tourism industry has developed rapidly,and some regions and counties have even listed it as a local pillar industry.Promoting the healthy development of the rural tourism industry is of great significance to the local area.It is conducive to the solution of the three rural issues,and at the same time,it can effectively reduce the urban-rural gap and promote the sustainable development of the local economy.The development of rural tourism is greatly influenced by the government,but at present,the local government has limited public management actions in the development of rural tourism,and it has not been able to help the development of rural tourism.Give full play to the application of government public management functions.This article takes the government public management in the development of rural tourism in Wulong District as the research object,based on public product theory and market failure theory,and based on the current situation of rural tourism development in Wulong District through literature research,survey research and comparative analysis,etc.Fully studied the government's actions in the development of rural tourism,pointed out the problems in the government's public management,and analyzed the causes of these problems in detail.At the same time,through comparative analysis of several county-level urban governments in China's mature rural tourism Public management,summed up some successful experiences,including scientific and rational planning,optimizing the tourism environment,improving the management system,and attaching importance to publicity and marketing activities.Finally,from the aspects of improving industrial support policies,strengthening market supervision and management,and improving the level of public products and services,the government's public management optimization strategies in the development of rural tourism in Wulong District were proposed.The research in this paper mainly draws the following conclusions: The problems in the public management of rural tourism government in Wulong District include: weak industrial support planning,insufficient market supervision and management,and insufficient supply of public products.The reasons for the problems in the public management of the rural tourism government in Wulong District include: inadequate understanding of the rural tourism industry,insufficient understanding of the local rural tourism market,lack of sufficient field investigations leading to a disconnection between planning and markets,and lagging in the formulation of rural tourism planning affecting the rational development of resources.Suggestions for public management of rural tourism in Wulong District include: improving industrial support policies,strengthening market supervision and management,and improving the level of public product services.