The Research On Government Behavior In The Development Of Rural Tourism ——Take J District Of Taiyuan City In Shanxi Province As An Example

Since entering the 21st century,with the continuous development of reform and opening up,China’s comprehensive national strength has been significantly improved,people’s material living standards have been continuously improved,and the spiritual world has become increasingly rich.In order to follow the economic and social prosperity and development,people’s pace of life is speeding up.Busy and heavy urban people are eager to have leisure and quiet places to relax.However,famous tourist attractions may be crowded and have a long way to go.On the contrary,they need more time and energy.In this case,the rural scenic spots in the suburbs have become the first choice for urban people to relax on weekends and relax on small and long holidays,and rural tourism is gradually rising.With the proposal of Rural Revitalization Strategy in the report of the 19th National Congress of the Communist Party of China,and the continuous expansion of rural tourism scale,market and influence effect,we can no longer define it as a simple form of tourism.Rural tourism has gradually become an important driving force of Rural Revitalization Strategy,and an important cause to realize rural economic development,new rural construction and farmers’ poverty alleviation.Rural tourism is a personnel intensive industry,and it is difficult to generate income in the initial stage of development.At this time,the government should actively formulate policy support,and occupy a leading position in planning and development,institutionalized management,personnel training,brand building,marketing promotion and other aspects,so as to promote the development of local rural tourism industry.J district government of Taiyuan City in Shanxi Province is practicing new ideas in the development of rural tourism in this district,taking effective measures to integrate the construction of ecological and livable beautiful countryside with the development of rural tourism,and has made certain achievements.Based on the theories of stakeholders,market failure,service-oriented government and sustainable development,this paper takes the rural tourism development of J District in Taiyuan city of Shanxi Province as an example to analyze the government behavior in its tourism spots.It is believed that J district is rich in rural tourism resources and has made great progress in the development guided by the government,but there are still some problems:planning and development are not perfect Through a certain analysis,we find that the main reasons for these problems are: lack of enough attention,limited capital investment,and imperfect management system.In view of the problems existing in the development of rural tourism of J district government,this paper puts forward some specific countermeasures from three aspects: strengthening the government decision-making management ability,improving the level of government service guarantee and practicing the concept of sustainable development,including:constructing scientific planning,insisting on institutionalized management,perfecting infrastructure construction,strengthening brand operation marketing,etc.