Research On The Dissemination Mode Of Rural Grassroots Policy

By 2021,the No.1 Document issued by the Central Committee of Communist Party of China has emphasized the issues of agriculture,rural areas and farmers for 18 consecutive years,making it a priority in the period of socialist modernization in China.In the wake of the timely achievement of poverty-lifting goal in the new era,the countryside plan has ushered in comprehensive rural revitalization and accelerated agricultural and rural modernization.To fuel rural advancement and coordinate the redistribution of urban and rural resources,China has successively introduced and adjusted policies about pension,medical care and education,and taken the holistic approach to urban and rural endeavor.How to ensure these policies of facilitation and benefits reach the villagers accurately holds key for every ordinary member to obtain boon from empowering law and participate in rural revitalization.It significantly paves the way to better industry and consumer sector in the countryside.At the same time,rural inhabitants generally lag behind in methods and degrees of obtaining information than urban group,leading to "information poverty".Shaking off the"information gap" between two areas and enhancing the knowledge of rural people is also indispensable for rural comprehensive revitalization.Therefore,it is of great significance to sort out the current communications of rural grass-roots policies,find out the problems in the communications,narrow or break the "information gap",and facilitate the information-sharing between the government and people.Therefore,based on the theories of communications and political science,the paper starts at the basic medical insurance policy of urban and rural residents.The county F in southeast Hebei Province was selected for the survey.In the hands-on research in nearly two months,the questionnaire and interviews with key groups were conducted to comprehend the distribution of rural grass-roots policy.As such,the paper conceptualizes "grass-roots policy distribution system",demonstrating the whole input,internal processing,output and feedback of political communications.Additionally,through the measurement of media and information cognition of recipients in this field,the factors of policy communications effect are found.Hence the one-way grass-roots policy communications mode can be concluded which features "attached to administrative tasks,over-dependent on organizational communication,received passively by villagers and omission on information feedback".It points out defects like "unfulfilled communicator responsibility,backward communications,inconsistent with recipient tendency,audience deficient in media usage and decoding,and circulation affected by feedback absence".As a response,the paper brings about some suggestions,such as establishing an independent publicity and assessment mechanism,persisting in the villagers-centered approach,strengthening the staffing and capability at grassroots level,integrating the media resources,and maximizing primary-level autonomous bodies,and strengthening the rural cultivation of media.