Research On Information Supply Of New Crown Epidemic Situation In Government Affairs APP Based On Public Deman

The COVID-19 epidemic in early 2022 involved most provinces in China,and the daily new number of people was sometimes as high as 1,000.Local clusters of epidemics were characterized by lots of infected places,a large number of infected people,a long period of infection,a large area of infection and frequent infection.The uncertainty of the outbreak of the new crown epidemic often causes the public to have a large amount of information and functional demands in a short term.Because the differences in various aspects such as age,occupation,and social status among the public,the needs of the public for information and functions are also different.On the one hand,the initiative of the public to obtain information,the autonomy of information screening and the ability to interpret information are also different.Therefore,during the outbreak of the epidemic,some false information is often easier to obtain social attention.A large amount of bad information will first produce extremely negative phenomena,increase the cost of information search and identification,magnify the uncertainty of events,and increase public anxiety.On the other hand,the normal life and work of the public will be affected to varying degrees by the epidemic,disrupting the normal life order.Aim at this situation,the government should get the utmost out of the authority and its own information supply,provide relevant information in a timely manner,provide relevant information to meet the public's information needs,and provide relevant services to meet the necessities of the public's normal life.Therefore,the information supply must accurately locate the public need,in order to meet the need as the basis,and to guide the behavior as the goal,so as to enhance the quality and effectiveness of the information supply.During the COVID-19 pandemic,local governments have given full play to the function and role of government affairs APP,and made use of the feature of "zero contact" and "no meeting" of "digital government" services,such as government affairs APP,to enable the public to search for information and handle affairs even when they are isolated at home,and realize safe and zero-distance processing.A special section for COVID-19 prevention and control has been opened on all government affairs APP in provinces across the country,which provides information such as surrounding epidemic information query,health code query,and surrounding epidemic information,as well as real-time epidemic data,designated hospitals for COVID-19 testing,and popular science knowledge.The timely and accurate release of epidemic-related information and prevention and control policies,as well as the provision of epidemic-related prevention and control services,enable the public to keep abreast of the current situation of the epidemic and do a good job in selfprotection and detection even when staying indoors.Whether it is to release information in the early stage of the outbreak to reduce public panic,or to provide convenient online services and data prevention and control applications in the middle and later stages of the outbreak,government affairs APP,as the official Internet service mode designated by the government,is the main channel for the public to obtain information and services.Therefore,an accurate understanding of the public's demand for COVID-19 information supply through government affairs APP plays a positive role in meeting the public's demand for information,reducing public anxiety,facilitating the public to handle affairs,improving epidemic prevention and control efforts,and optimizing the government's information supply.This paper first analyzes the serious situation of the current COVID-19,as well as the application and role of government affairs APP in the context of new crown pneumonia.This paper summarizes the theory of information need and information supply and the research of this theory in e-government affairs such as government affairs APP,and briefly introduces two types of model methods for the classification of public information demand.Secondly,using the empirical analysis method,the Tianjin Municipal Affairs APP—Jinxinban is selected as the research object.With a brief introduction to Jinxinban's new crown epidemic information supply,combined with other literature and interview methods,a KANO questionnaire was formulated to investigate the public's demand for Jinxinban's epidemic information supply.Then,using the demand analysis method mentioned above,the public demand is classified into attributes and key elements are analyzed,and 10 Must-be requirements(M),5One-dimensional requirements(O),5 Attractive requirements(A),2 Indifferent attributes(I),Analyze the key factors affecting public satisfaction and prioritize information supply.Based on the above research,this paper proposes strategies to optimize the supply of COVID-19 information in Jinxinban.Analyze the key factors affecting public satisfaction and prioritize information supply.Finally,based on the above research,this paper proposes strategies to optimize the supply of COVID-19 information in Jinxinban.