Marketing Strategy Research For Motion Analysis Products

With the increasing emphasis on health,motion analysis products gradually received attention;the article marketing strategy products were studied.This item is by the author of start-ups to develop and sell the product itself in the field of domestic sports motion analysis is already the most widely used,has been used in sports training and competition,the various aspects of the study.Since 2014 the State Council Document No.46 for the beginning,China’s sports has come to a much-needed period of reform,in order to promote sports faster,better development,leaders implemented a series of policy benefits expected in 2025,driven economies of scale sports up to 7 trillion Yuan,far exceeding people’s hearts estimated five trillion Yuan in value.This is such a huge potential market.Also due to the liberalization of the national sports policy,reducing non-market sports nationwide system in favor of professional sports.Professional sports will have a faster development.Professional sports will require more information technology,which will bring a lot of business opportunities,but also provide a reference to the other to enter this field by the author’s analysis entrepreneurs venture products.This paper first describes the background to determine the significance of the topic by analyzing the latest national policies and development direction of contrast overseas and introduced the basic situation of motion analysis products,from many aspects of the company’s operations,product features and product sales analyze and find existing problems.In addition we also use the PEST tool for the political,economic and social factors such products were analyzed.SWOT method with the product position in the market discussions.Followed by analysis of the product and market prospects for the target market.Finally,we again through the motion analysis products in the market sales strategy analysis identified for such customers,product sales strategy,product sales ideas and concrete way to improve sales,were addressed to such products marketing and management,and product stand angle made possible publicity and marketing strategies for products to increase market share,to open the market to provide advice on.