Analysis And Strategy Research Of Sports Network Course From The Perspective Of Marketing

With the continuous development of network and information technology,people have entered the era of emerging networks for information sharing.At present,the arrival of the "Internet + Education" era is an opportunity and a challenge for China’s online education.Only by grasping the pulse and direction of the Internet era can we achieve dazzling achievements in the tide of online education.In the 19 th National Congress of the Communist Party,Comrade Xi Jinping pointed out in his report: "Expanding the nationwide fitness activities and accelerating the construction of a strong sports country." Therefore,in the era of "Internet +" and big data,based on the new coordinates of sports It is good at using new knowledge and new technology to promote the integration of traditional physical education and Internet education,to meet the needs of the continuous development of national sports,and to achieve the goal of national fitness.This paper uses literature method,interview method,inductive analysis method,SWOT analysis method,case analysis method and interdisciplinary research method.Based on the analysis of domestic and international sports network course construction and development related literature,this paper studies and analyzes from the perspective of marketing.At present,there are problems in the construction and promotion of sports network courses in China.Secondly,from the perspective of marketing,it mainly analyzes the market value of user positioning and sports network courses.It uses SWOT analysis to analyze the internal and external conditions of sports network courses,and provides the basis for the development of sports network courses and the choice of marketing strategies.Then,from the platform construction,marketing promotion,maintenance management and evaluation of the sports network course,put forward opinions and suggestions on the construction of the online course platform,and give the marketing strategy that can be adopted in the sports network course in the online education market.Development provides new ideas.Finally,it is concluded that in the highly competitive online education market,sports network courses need to adapt to the laws of market development,formulate appropriate marketing plans,implement marketing strategies,and promote the steady and sustainable development of the sports network course platform;The content of national sports activities,improve the people’s physical health,promote their lifelong sports,improve the physical fitness of the people,and help the realization of the dream of a strong country.