Mediaization And Rural Society: The Communication Practice Of Taihang Village WeChat Group

Today,no matter what angle to analyze the relationship between society and media,because of the high involvement of various media in social life,and people's increasing dependence on media,the description of this relationship is inseparable from the basic background o "mediated society".But what role does media play in it?In the process of socialization,what kind of interaction will be developed between the technological form of media and the existing social system?This paper attempts to depict a rural new media practice scene in Central China through the media use in rural society.The author goes deep into Taihang village,Fenyang City,Shanxi Province,and starts from the development logic of the WeChat group in Taihang village affairs and the main narration of the villagers,understands the process of the establishment of the WeChat group and the zigzag development,and discusses the personality structure and state of the WeChat group in Taihang village under various forces.Then,in the WeChat group,by analyzing the logic practice of different subjects,we explore the relationship among new media,local culture and villagers' identity.Finally,it emphasizes the influence of new media on subject identity and spatial structure.It is found that the emergence of new ways of information circulation seems to breed the potential of new forms of villagers' autonomy in WeChat group,which can be negotiated equally,but unfortunately,this potential has never been released.To some extent,the life habits,consciousness and the endogenous power of local culture of rural social names are contrary to autonomy,which indirectly leads to the birth of WeChat group of village affairs with tool attributes.In the field of discipline,the exertion of villagers' autonomy lies not only in the negative resistance to propaganda and education,but also in the formation of the situation of public opinion supervision and the absurd performance in the early stage of group building.At the same time,the village branch office uses unilateral distribution and group discipline as the means of control,and the clan power drowns out the discordant voice,and finally the village committee supported by the political power and family power win the game.Although the background of WeChat group of village affairs is regulated,publicized and educated,the common presence power created by new media generates,corrects and solidifies the identity of villagers to some extent.But even in the villagers,this kind of identity is not rigid.Based on the reality,in order to survive,ethnic group members will take identity as the social,political and cultural resources to gain benefits and status.They also use ethnic group ties as an important means of survival and debugging.When necessary,they operate(abandon,or advertise)identity symbols to obtain capital.Similarly,in WeChat group,the village committee can use the advantages of common presence to improve the efficiency of work,and the villagers can also more easily obtain information,seek benefits,etc.in this process,the exertion of the villagers' subjectivity,including the advertising strategy,the public opinion supervision of the village cadres,also to a certain extent,loosen the force of the village committee's rules and regulations.New media means a new information exchange system.There is no doubt that all the affected parties are replaced or actively or passively debugged in the process of integration."Being marginalized" has almost become the fate of the old people in the new era facing the new technology.Their situation shows that with the acceleration of modernization,they need to be "socialized";for the young people who are familiar with and even indulge in the new media field,their contradictions come from the need to cope with different rules of communication,and what is still hidden behind is the impact of new media on the local culture The problem of change.Not only the change of identity,but also the perception of space and the material space itself are changing.The new media separated information reception from space,flattened the environment of villagers,so that the weakening of public space not only affects people's understanding of the meaning of space itself,but also dispels people's perception of the importance of contact experience.