Study On The Guidance And Control Of Network Public Opinion By Moral Education In Colleges And Universities From The Perspective Of New Media

During the rapid promotion of new media,the influence of network public opinion has been increasing,and the enthusiasm of college students for participating in the Internet has increased.Under the influence of the network public opinion environment,college students' moral values have created new problems and highlighted new features.It is too unilateral to use the traditional moral education methods to educate college students on moral quality.Using new media technology to serve moral education in colleges and universities can improve the quality of moral education.How to correctly understand the role of new media,face up to the positive and negative effects of online public opinion,and help college students to establish a correct moral outlook is an urgent task given to us in the network age.This article is divided into six chapters.The first chapter introduces the research background,purpose and significance of this thesis.By summarizing the research status at home and abroad,the research ideas and innovation points and difficulties are identified.The second chapter summarizes the concepts and characteristics of new media and network public opinion,and the content of moral education in colleges and universities.The third chapter uses SWOT analysis to analyze the new opportunities and challenges faced by college moral education in the perspective of new media.The fourth chapter analyzes the current problems of network public opinion in colleges and universities based on a questionnaire about the status of network public opinion in some universities in Nanchang and three public opinion cases.The fifth chapter uses college moral education to guide and control network public opinion from the perspective of core values,the control mechanism of network public opinion in colleges and universities,and the construction of college moral education teams.The sixth chapter presents conclusions and prospects.Through six chapters to explore the guidance and control of Internet public opinion,to provide a new way for the development of college moral education.