A Study On The Influence Of Douyin's Government Account On High School Students' Ideological And Political Qualities And Promotion Strategies

In the "Internet +" era,in order to carry out in-depth education of ideals and beliefs,and actively cultivate and practice the core values of socialism,we must strengthen online positive publicity,make good use of e-government accounts to guide the correct political direction,public opinion guidance,value orientation,and adhere to Give play to the role of implicit education in ideological and political education.As one of the most user-based apps,Douyin has naturally become one of the main positions of publicity propaganda and ideological and political education.High school students are the future main force for building socialism with Chinese characteristics.It is particularly important to strengthen the ideological and political education of high school students and improve their ideological and political qualities.By investigating the status of high school students' contact with Douyin's government account,this article extracts the positive impact of the Douyin's government account on the ideological and political qualities of high school students and the deficiencies in which it exists.Subsequent theoretical and practical research provides some reference and reference.This thesis is divided into five parts.The first part mainly introduces the topic selection background and research significance,and combs the current relevant research in domestic and foreign academic circles,and also introduces research ideas and research methods.The second part defines relevant concepts and expounds the relevant theoretical basis.The third part through the empirical investigation of high school students to extract the positive impact of the Douyin government account on the high school students' ideological and political qualities,and the current deficiencies of the Douyin government account's influence.The fourth part analyzes the reasons that the Douyin government account can have a positive impact on high school students from the audience factors,platform advantages,push mechanism,and account content,as well as the impact of the Douyin government account from the platform,government affairs vibrato,and audience The reason for the lack of power.In the fifth part,based on the results of the questionnaire survey and the existing experience,systematically put forward strategies to improve the impact of the Douyin government account on the ideological and political qualities of high school students from the platform,source and audience.