Research On The Development Strategy Of Tennis Culture In Henan Province In The New Era

In the new era,meeting the people 's growing need for a better life has become the key to solving the major social contradictions of imbalance and inadequate development.Sports culture is an important part of people's good life.Tennis culture belongs to the category of sports culture.The simultaneous and coordinated development of the two is an urgent need for people to pursue a better life in the new era.Therefore,based on the contradictory features and the important role of culture in the new era,this article takes the development process of tennis culture in Henan Province in the new era as the research object,adopts literature research,historical analysis,field visits,expert interviews,and inductive research methods.The development status of tennis culture is sorted out,and the development strategy is explored by analyzing the existing problems.The conclusion of the study is as follows:1.The physical and cultural infrastructure of tennis in Henan Province is relatively weak.There are fewer venues per capita,and they are mainly concentrated in universities.In the new era,Henan Province should deeply implement the strategic deployment of national sports culture development,take market development as the guide,give full play to government regulation and control functions,and increase investment in material infrastructure construction,especially in community and park tennis infrastructure construction.Develop tennis material culture construction.2.Although the combination of the nationwide system and professionalization conforms to China's basic national conditions,it still has restrictions on the training of reserve talents,professional development of athletes,training and management of coaches,especially the lack of reasonable policy support for the training of male athletes.The training of coaches is not enough,and the per capita resources are insufficient.The marketization level of competition organization and management is low.In the new era,we must constantly learn the essence of Western advanced tennis system culture,improve the training and management system of athletes and coaches,explore the professional training model of athletes and clubs participating in investment,and use the development of professional events as an opportunity to establish The new tennis competition system of campus tennis and amateur tennis leagues diversified development,promote the cultivation of tennis reserve talents,and expand professional promotion channels.Improve the operating mechanism of clubs and events,promote themarket-oriented operation of events,and improve and improve the construction of institutional culture.3.The development of the social function of tennis culture cannot satisfy the people's demand for a better spiritual and cultural life,and there are still deficiencies in terms of consumption concepts,cultural communication,and mass participation.In the new era,we must make full use of the new media such as the Internet and new media to innovate the tennis culture communication model,accelerate the integration of Chinese and Western cultures,lead the masses of tennis culture,increase the mass participation of tennis culture,stimulate the upgrading of tennis consumption concepts,and optimize the tennis consumer market Structure to create a good tennis atmosphere.Establish a market-oriented development model of tennis spiritual culture and enrich and improve the construction of tennis spiritual culture.