A Study On The Utilitarian Reading Tendency Of Contemporary College Students And Their Guidance

Reading is an important way to improve the national quality and humanistic quality,as well as an important way to inherit the national spirit and integrate the culture.It shapes and cultivates the personality in a subtle way.Its purpose and influence way are consistent with the ideological and political education,and it is also a carrier and an important part of the ideological and political education in Colleges and universities.The party and the state also attach great importance to reading,and many times,they will advocate reading by the whole people into the report on the work of the government,and also put forward new requirements for college students as builders and successors of socialism.At present,China has entered a new era of development and a new orientation of development.The current situation of College Students' group reading has gradually changed,and the utilitarian reading trend is more obvious.Based on the perspective of Ideological and political education,this paper explores the path of Ideological and political education to guide the healthy development of College Students' reading,and forms the research on the guiding path of College Students' reading utilitarian tendency.Meanwhile,it enriches the forms of Ideological and political education in Colleges and universities,which is conducive to the growth of college students.In view of the utilitarian reading tendency in college students' reading,this paper explores the rationality and theoretical support of Ideological and political education to guide college students' Utilitarian reading tendency from the perspective of theoretical basis and general situation of development.The relevant data comes from the questionnaire survey and offline interview in the early stage,forming the first-hand data of College Students' Utilitarian reading tendency,and sorting out and analyzing the obtained data Then form data chart to summarize the performance and negative impact of utilitarian reading tendency of college students.As the basis of the analysis of the causes and the exploration of the guiding path.Based on the data analysis of the utilitarian reading tendency of college students,this paper analyzes the causes of the formation of the utilitarian reading tendency of college students through the horizontal and vertical comparison of relevant literature,mainly from the perspective of Internet technology,social environment,campus environment and college students themselves;finally,it puts forward the guiding path of the utilitarian reading of college students from four aspects: multi-disciplinary,multi field and multi data In the aspect of Ideological and political education,it is necessary to create a reading environment in the campus,create a brand advantage of classic reading,enhance the ability of self-management of reading,and inject traditional classics into the connotation of the times.