Research On The Effect Of Positive Energy Information Communication From The Perspective Of Women's Rights

"Positive energy" symbolizes all positive people or things in communication studies,and is the requirement and embodiment of the socialist core value system.The popularity of the term "positive energy" is closely related to media dissemination.The media plays the role of an active agent in disseminating "positive energy",and the ways and paths of different media to disseminate "positive energy" are also quite different."The New Generation of Rap" is a rap music online variety show produced by Bilibili.With a positive and positive discourse system,it breaks the negative impression that rap programs have been aggressive and has low content in the past,and has become a "positive" program of this type.The model of "energy" spread has been praised by mainstream media such as CCTV.In the form of hip-hop,the program discussed a series of women's rights and interests such as "gender equality","sexual assault",and "minor protection",and gave a shout out to the disadvantaged groups.This article studies and analyzes the positive energy information dissemination of "Rap New Generation",provides a reference for the "positive energy" dissemination of network variety shows,and then promotes the "positive energy",supervises the governance of cyberspace,and promotes the sound development of the social environment.This research starts from five aspects:the introduction part introduces the research background,research significance,research ideas,research methods and innovation points of this article.The first part is to study the program background,program production,program mode and program characteristics of the network variety show "Rap New Generation",based on active communication theory and innovative communication theory,and sort out the mechanisms that are conducive to"positive energy" information dissemination.induction.The second part is to define the basic concepts and content of the "positive energy" information dissemination of the variety show.Relying on the core socialist values,the "positive energy"information is systematically classified,and the contents related to the "women's rights" are studied in depth and elaborated.Economic value and social value brought by the dissemination of similar information.The third part,based on the cognitive attitude behavior model,According to the emergence of "The New Generation of Rap",an attitude,cognition,and code of conduct centered around primary standards have been spread,as well as platforms,carriers,emotions,content,hobbies,virtual behaviors,real behaviors and behaviors.The credibility of the second-level standard evaluation index scale,based on a multi-faceted analysis by means of questionnaire surveys,predicts what kind of impact the "positive energy"brought by this online variety show will have.In addition,the semi-structured qualitative research method of in-depth interviews is used to obtain more accurate and factual results based on the research results of the "behavior" section of the communication effect.The fourth part,based on the research results,proposes strategies to improve the dissemination of online variety shows,exerts all aspects of initiative,builds a guarantee system for the "positive energy" information dissemination of online variety shows,promotes the main theme,and spreads positive energy.The fifth part is summary and prospect.With the development of science and technology,the dissemination environment of positive energy information will undergo earth-shaking changes.Researchers will put forward hypotheses and suggestions accordingly to provide spiritual power for the continuous advancement of the cause of socialism with Chinese characteristics.