Research On The Communication Strategy Of Traditional Cultural Variety Shows Among Young Peopl

In the Internet era,traditional cultural variety show have actively broken the situation in terms of content mode and communication channels.The new cultural experience with "culture+" as the program element has gradually been accepted by young audiences.Through the wide spread of traditional culture in the video platform through the variety show mode,the audience has felt the unique charm of traditional culture.Young people,as inheritors of traditional culture,explore the communication effect of traditional cultural variety show among young people,which has research and thinking value.This paper takes the youth group as the main research object.First,through interviews,we learned about the channels and ways that youth groups watch relevant variety shows,and studied the video text of traditional cultural variety show,indexed the elements of the program’s bullet screen content.Through the bullet screen index classification,we analyzed the youth groups’ attention to the content,emotional comments,and behavior trends of traditional cultural variety show.Finally,through the problems reflected in the bullet screen,a questionnaire survey was carried out among the youth groups,so as to find out the communication problems of traditional cultural variety show among the youth groups and analyze the optimization strategies,with a view to becoming the basis for such programs to achieve content innovation and cultural guidance among the youth groups,and providing a way of thinking for the development of such programs.