A Study On The Evolution Of The Professional Development Of Chinese Men's Basketball

Basketball,as one of the "three big balls",has a huge influence in the world,and it is also one of the most popular sports in China.The professional reform of Chinese men's basketball started in the “Final Eight” in 1995.After several generations of “basketball players”,they have gone through 25 springs and autumns through the joint efforts,exploration and development.In this process,there are both successful experience and existence.Shortcomings,combing the professional development process of Chinese men's basketball,gathering successful experience,and providing theoretical reference for professional development;analyzing existing problems,providing a theoretical basis for the next step of deepening league reform and building professional sports with Chinese characteristics.This research takes the evolution process of the professional development of Chinese men's basketball as the research object,using literature data method,expert interview method,expert survey method,concentration C5 rate method,Herfindahl-Hirschman index method,mathematical statistics,logic Analytical method affects the competition results,funding sources,social influence of the league,the introduction of foreign players,professionalization policies,the evolution of the competition system,the evolution of the club name and team emblem,the development of professional basketball reserve talents and other factors in the professional development of Chinese men's basketball A comprehensive combing and analysis,combined with the theory of business management in management,put forward suggestions for the healthy and sustainable development of Chinese men's basketball professionalism.The research results are as follows:1.The professional development of Chinese men's basketball can be divided into:professional "exploration and development" development stage(95-96 season ? 03-04season),professional "exploration and development" development stage(95-96 season ?03-04 Season),professional "smooth transition" development stage(09-10 season ? 15-16season),professional "reconstruction and innovation" development stage(16-17 season until now).2.The Chinese men's basketball team's performance in international competitions(World Cup,Olympics)is gradually declining,and the gap with the world's strong teams is getting bigger and bigger,and its dominance in the intercontinental arena(Asian Cup,Asian Games)is gradually decreasing.By comparing the concentration C5 rate and the Herfindahl-Hirschman index,it is concluded that the balance of league competition has a wide range of fluctuations,and the overall trend is towards a slow development of balance.3.Club team names and logos are frequently changed.Most of the club names are named in the form of "regional name + company name + mascot".The club emblems are mostly animal elements,and the design presents a trend of simplification and abstraction.In the professional development of Chinese men's basketball,the schedule and competition system changes frequently.The evolution process mainly learns from the American professional basketball league and is affected by the preparation of the national team.With the promulgation of the CBA's five-year development plan,the competition rules and competition system tend to stabilize.4.The system of introducing foreign players keeps pace with the times and is constantly improving.The number of foreign aid introduced on the inside line is on a downward trend,and the number of foreign aid introduced on the outside line is on the rise.The choice of foreign aid nationality is dominated by American players,reaching 84.64%.Foreign players have played for a short period of time,and high-level practical foreign aid is more mobile among clubs.A total of 134 foreign aids play for different clubs.The number of clubs that choose to hire foreign coaches is increasing,and “local master and foreign assistant” is the more popular foreign coach usage mode in professional leagues.The coaching of foreign coaches is mainly affected by the fluctuation of the team's performance,and the continuous tenure time is short and the mobility is frequent.5.The training of professional basketball reserve talents is based on the joint training model of the club and the sports bureau,and the school sports training model is supplemented.With the continuous expansion of CUBA's influence and the continuous improvement of the CBA drafting system,more college players have stepped onto the professional arena,and the school sports training model has achieved initial results.6.Since the professional development of men's basketball in China,the system reform has been gradually deepened and the "separation of management and operation" has been implemented.After the establishment of CBA,market-oriented reforms have gone further,and revenues from media broadcasting rights,commercial sponsorship rights,ticket sales rights,and derivative development rights have increased substantially.The overall attendance rate of professional leagues fluctuates in a wide range and shows a downward trend,mainly due to factors such as infrastructure,competition levels,rising ticket prices,and rapid development of new media broadcasts.7.Combining the "six elements of business management" in business management,the indicators corresponding to the development and evolution of Chinese men's basketball professionalism are: "people"-the introduction and use of foreign players,the introduction and use of foreign coaches,Professional referees;"Finance"-the evolution of the club and source of funding;"Materials"-the evolution of the game schedule and professional policies and regulations;"Production"-game results;"Supply"-professional basketball reserve talents Cultivation;"Sales"-the social influence of professional leagues(attention).