Research On The Development Strategy Of Private Preschool Education Enterprises

With the continuous development of social economy and the gradual release of comprehensive two child policy bonus,the society pays more and more attention to education.As an important part of education,preschool education plays an increasingly important role.In this context,private education,especially preschool education,ushers in a "blowout" development.As an important supplement to the national public education,the role of private preschool education is indispensable or substitute to a certain extent.The healthy,orderly and rapid development of private preschool education enterprises plays an important role in solving the problems of kindergarten enrollment difficulties and promoting the diversification of education.At present,private pre-school education enterprises have obtained great development opportunities,but also face difficulties and challenges such as characteristic building,internal management improvement,rapid and long-term development.Therefore,to explore the development strategy of private preschool education enterprises and how to realize the long-term and sustainable development of private preschool education enterprises can provide certain theoretical support and reference for the healthy development of private preschool education.This paper takes private preschool education enterprise R enterprise as the specific research object,focusing on the research background and significance,research content and method,R enterprise strategic environment analysis,R enterprise advantages and disadvantages,opportunities and challenges,etc.,to explore how to standardize the private preschool education enterprise operation,realize the sustainable development of private preschool education enterprise,construct reasonable strategic theory,and improve preschool education enterprise Industry competitiveness provides strategic guidance for the private preschool education industry.Under the background of the rapid development of private education enterprises,it is necessary for private pre-school education enterprises to carefully analyze the internal and external environment,advantages and disadvantages,opportunities and challenges faced by private pre-school education enterprises,learn from each other's strengths and weaknesses,carefully study the medium and long-term development goals of enterprises,and formulate development strategies and security strategies suitable for their own reality In order to realize the long-term sustainable development and realize the long-term economic benefits and social values in the private preschool education,we should create a special brand suitable for the market demand and private preschool education.Economic development has promoted policy development,and China has gradually opened its second child to the outside world.The two child policy covers more and more areas,and also stimulates the development of preschool education industry.Preschool education is concerned by the state society and the family,and there are many early education institutions in the society.The improvement of people's living standards has created a good material foundation for preschool education.The incentive of the national two child policy has made the concept of only child and excellent student deeply rooted in the hearts of the people,and the preschool education market is booming.Since 1998,China's preschool education industry has gradually matured,and now it has a history of more than 20 years.A large number of well-known early childhood education brands have emerged in China,such as Oriental baby friendly and red,yellow and blue brands.In addition,western education concepts have been introduced to form some unique international early childhood education institutions,such as Meiji and Jinbao.People pay more and more attention to early childhood education,which promotes the development of private preschool education industry.