Research On The Influence And Guidance Of "Online Celebrity" On Junior High School Students' Values

"online celebrity",that is,"Internet Red Man",is the product of the times with the rapid development of the Internet.It originated from the word age,then developed in the graphic age,and became popular in today's broadband age.Today,with the popularity of the Internet,the entertainment,interactivity,diversity and commerciality of "online celebrity" rely on the Internet platform to have a great impact on the values of junior high school students.General Secretary Xi Jinping emphasized in the report of the 19 th National Congress of the Communist Party of China that if the youth is prosperous,the country will be strong if the youth is strong.If the younger generation has ideals,skills and responsibilities,the country will have a future and the nation will have hope.In youth,both physical and psychological aspects of people are in a period of dramatic changes,and it is also a critical period for the formation of youth values,which has strong plasticity.Therefore,in the face of the great influence of "online celebrity",how to give full play to its positive influence on junior high school students' values and overcome its negative influence on junior high school students' values is very important.This study takes the influence of "online celebrity" and online celebrity as the research content,and the junior high school students as the research object,focusing on the two-sided influence of "online celebrity" on junior high school students' values,and puts forward corresponding guiding strategies based on the perspective of junior high school ideological and political courses.This study is divided into four parts.The first part is the introduction,which discusses the research status at home and abroad on the basis of analyzing the research background and significance,and then defines the related concepts of this study and expounds the specific research ideas and research methods.The second part is investigation and analysis,using questionnaire and in-depth interview to analyze the attention of junior high school students to "online celebrity",including the motivation of junior high school students to pay attention to "online celebrity",the degree of attention to "online celebrity",the degree of cognition to "online celebrity" and the basic attitude towards "online celebrity".The third part is the analysis of influence and reasons.This paper expounds the positive and negative influences of "online celebrity" on junior high school students' values,and analyzes the attribution of the negative influences.The fourth part is the analysis of guiding strategies,that is,dialectically understanding the phenomenon of "online celebrity" on the platform of ideological and political class,correctly guiding the attention of "online celebrity" under the guidance of ideological and political teachers,timely guiding the hot spots of "online celebrity" based on peer exchange,and improving the educational function of ideological and political class by using "online celebrity" materials.It is expected to form a multi-party cooperation under the guidance of the above strategies...