Research On The Influence Of Internet Short Videos On The Cultivation Of Newcomers Of The Times And Countermeasures

In today's society,the Internet has increasingly become an important field of public opinion.With the continuous development of new media,online short videos have occupied half of the Internet environment,and their influence on young users,especially college students,is also increasing.Understanding and overcoming the various challenges faced by college students in the online short video community is an inevitable requirement for the training of newcomers of the times,and an urgent task for China's higher education.It has both theoretical value and practical significance.By sorting out the definition,types and characteristics of short online videos,it explains the connotation,basic qualities and value meaning of newcomers in the era,it can be found that there is a close internal connection between online short videos and the cultivation of newcomers in the era.It is manifested in three aspects: the coupling between the online short video communication audience and the newcomer training object of the era,the integration of the short online video transmission process and the newcomer training process of the era,the convergence of the effect of online short video transmission and the convergence of the newcomer training results of the era.Related theories of classic Marxist writers,Western related disciplines such as philosophy of science and technology,journalism,and some theories in sociology,as well as the Chinese Communist Party's education thoughts all contain the basic resources for short online videos to influence the training of newcomers in the era.This is The theoretical support for carrying out this research.The rapid development of online short video is an important background for the training of newcomers in the era,which brings new opportunities and challenges to the training of newcomers in the era.On the one hand,online short videos expand the space-time field of newcomer training in the era,optimize the subject-object relationship of newcomer training in the era,enrich the methods and means of training newcomers in the era,and regulate the educational content of newcomer training in the era;on the other hand,the network The form of short video fragments weakens the systemicity of newcomer training in the era,and bad content reduces the effectiveness of newcomer training in the era.The freedom of information choice also affects the pertinence of newcomer training in the era.The attracting user model impacts the consciousness of newcomer training in the era.In order to truly and accurately understand the actual impact of online short videos on college students,and then grasp the specific impact of online short videos on the cultivation of newcomers in the era,this study uses questionnaire surveys as its internal support.According to the statistical results of the questionnaire survey,it can be seen that the vast majority of college students believe that short videos bring not only obvious positive effects,but also negative effects that cannot be ignored.Among them,online short videos play a significant role in helping college students quickly receive information,broaden their observation horizons,enrich career choices,relieve physical and mental stress,gain knowledge and skills,and meet diverse needs.At the same time,online short videos also have a certain degree of negative effects on college students' will quality,social responsibility,comprehensive quality,ideal belief,mental state,physical and mental health,etc.,which can easily have a negative impact on the training of newcomers in the era.Exploring the reasons from the perspective of actual work,it can be seen that there are many reasons for the negative impact of online short videos on the cultivation of newcomers in the era.First,the characteristics of short videos contain factors that induce negative effects.Short videos have the characteristics of short duration,rich types,popular content,trending entertainment,etc.,which have greatly attracted the attention of college students.However,once the guidance is not good,the negativeness is infinitely amplified,and it will have a serious negative impact on college students.Second,the laws and regulations related to online short videos are not sound.There are loopholes in the regulatory documents for review and supervision of online short videos.At the same time,administrative regulations to strengthen the self-discipline of short video platforms need to be improved.Third,in the process of cultivating newcomers of the times,the cooperative operation of multi-party education is not effective.Mainly include the weak self-education consciousness of college students,the lack of family education prevention,and the lack of school education and teaching.Fourth,the social responsibility awareness of online short video platforms is not strong.Dislocation of platform values and slackness in platform construction have aggravated the negative impact of short videos on college students.Fifth,bad trends in the social environment,including entertainment and impetuousness,can easily cause bad online short videos to be repeatedly banned in the online environment,seriously disrupting the Chinese online cultural market,and affecting the cultivation of newcomers in the era.Based on the analysis of the reasons,to fundamentally curb the chaos of short videos and deal with the negative impact of short online videos on the cultivation of newcomers in the era,we can proceed from the following aspects.First of all,educators should pay attention to the dual impact of short videos,and reduce the harm caused by short videos to college students by giving full play to the positive effects of short videos and avoiding the negative effects of short videos.Secondly,short video creators should standardize short video content creation by following the principle of educating people,constructing a positive content system,and optimizing short video content.Third,the state must improve the regulatory documents for review and supervision of online short videos,complete industry standards for short video platforms to strengthen self-discipline and self-correction,and lead the construction of short video content by strengthening network supervision,thereby promoting the governance of online short videos.At the same time,in terms of education,it is necessary to promote the coordinated operation of self-education,family education and school education,give play to the joint force of education,and build a systematic pattern for the cultivation of newcomers in the era.In addition,the short video platform must establish the correct value concept,and assume the important responsibilities of the newcomer training of the era through measures such as increasing supervision,raising the entry barrier for bloggers,conforming to the trend of media convergence,and developing high-quality online features.Finally,the mainstream media should use its strong communication power,guiding power,influence and credibility to create a healthy and upward environment for the cultivation of newcomers of the era.