Study On Influencing Factors And Suggestions Of Residents' Subjective Well-being In Tourist Destination Cities

As the society pays more and more attention to happiness,the research on happiness in various fields,including tourism,has gradually become a hot spot.As an important group of tourism stakeholders other than tourists,the happiness level of destination city residents also reflects the advantages and disadvantages of local tourism development.Therefore,the research on the happiness of residents in tourist destination cities is also of great significance,which is the key to solve the weak links of local tourism development and promote comprehensive and sustainable tourism.Taking Xuzhou city residents as the research object,and designs 20 indicators in 6 dimensions from three aspects of economy,social culture and ecological environment,which includes the residents of destination cities perceived the positive economic effect,the positive social and cultural effect,the positive environmental effect,the negative economic effect,the negative social and cultural effect and the negative environmental effect of tourism.Through questionnaire survey method,combined with factor analysis,correlation analysis,regression analysis and other specific analysis,the specific investigation conclusions are as follows:(1)The subjective well-being of urban residents in Xuzhou is at the level of satisfaction,and local residents generally feel happy;(2)In the destination city residents' economic perception of tourism,the improvement of income level and urban economic development have the greatest positive correlation to residents' subjective well-being,while the price rise has the greatest negative correlation to residents' subjective well-being;(3)In the destination city residents' socio-cultural perception of tourism,the improvement of urban infrastructure construction and protection of urban historical remains have the greatest positive correlation with SWB,and the cultural distortion caused by excessive commercialization has the greatest negative correlation with SWB;(4)In the destination city residents' perception of tourism ecological environment,the improvement of urban ecological environment has the greatest positive correlation with residents' subjective well-being,while the increase of garbage,noise and other pollution has the greatest negative correlation with residents' subjective well-being.Therefore,according to the research conclusion,the article from the economy,social culture,ecological environment three aspects put forward to stabilize the price level,improve the income of residents;Restrain the excessive commercialization of culture,purify the unhealthy atmosphere;Suggestions to beautify the urban environment and improve the efficiency of environmental protection work,so as to promote the sustainability of local tourism development.