Research On The Influencing Factors Of The Evolution Mechanism Of Public Opinion In Urban Public Emergencies

The advent of a risky society and a mediated society has intensified the possibility and destructiveness of public emergencies,and brought new challenges to the management of modern cities.Especially in the early stage of the outbreak of the new crown epidemic,the improper epidemic prevention work of certain provincial governments led to Negative public opinion is surging,which has seriously affected the prevention and control of the epidemic and the image of the government.Guangzhou is one of the areas where foreign citizens are allowed to enter.In March2020,with the increase of imported cases and cross-infection of foreign and domestic citizens,the public's attention to the Guangzhou epidemic has risen sharply.Stimulated by "Guangzhou foreign new crown patient injured nurse",public opinion reached its peak in April.This article is based on the four-stage theory of Fink's crisis communication and the perspective of collaborative governance of multiple entities.Firstly,the literature was used to clarify the general constituent elements,evolution characteristics and laws of the evolution mechanism of public opinion,and a basic research framework about the evolution mechanism of public opinion and its influencing factors was formed.On this basis,comprehensively use case analysis,data mining,text analysis,and other research methods to conduct a case analysis of the "Guangzhou foreign new crown patient injured a nurse" incident,and explore the evolution mechanism of public opinion under the incident and the relationship between various elements of public opinion The mechanism of action.Research has found that the Internet public opinion of this incident has the characteristics of instantaneous outbreak,negative emotions,short duration,and rapid decline.In the process of public opinion evolution,the four major factors all have an impact on it.From the perspective of the main body,the outbreak of contact events,the intervention of party and government departments,mainstream media reports,the guidance of opinion leaders,and the discussion of netizens have formed a joint force.Surging public opinion situation.In the public opinion formation mechanism,the public opinion object and the public opinion subject become the main cause of influence;in the public opinion outbreak mechanism,party and government factors and media factors play a leading role;in the public opinion continuous mechanism,the rapid cooling of public opinion benefits from the effective resolution of the incident,which can be seen The object of public opinion and party and government factors became the main cause of influence,but during this period a secondary public opinion was triggered.In the mechanism of ending public opinion,the object of public opinion and party and government factors still play a major role.In this incident,the party and government forces became the most important factor influencing the evolution of public opinion,and Guangzhou Public Security played a leading force in the resolution of the incident and the governance of public opinion.Due to the characteristics of urban public emergencies such as difficult to predict,complex elements,and diverse stakeholders,once the event breaks out,it will cause strong negative public opinion,which will have an impact on urban development and social stability.Therefore,it is necessary to clarify the evolution mechanism and influencing factors of public opinion in emergencies,follow the stage characteristics of crisis communication,give play to the advantages of coordinated governance of multiple subjects,and integrate the communication advantages of party and government agencies,media power,main body power and the event itself.Provide cities with the wisdom and power of emergency crisis management and public opinion governance.