Research On The Promotion Of Campus Tennis In Fuzhou City Based On SWOT Theory

In the context of vigorously developing campus sports and promoting comprehensive reform of school sports,in order to promote the development of campus tennis and promote the promotion of Fuzhou campus sports,Fuzhou campus tennis promotion is selected as the research object.In the context of vigorously developing campus sports and promoting comprehensive reform of school sports,in order to promote the development of campus tennis and promote the promotion of campus sports in Fuzhou,the promotion of campus tennis in Fuzhou Primary School was selected as the research object.Using literature methods,field trips,interviews,questionnaires and other research methods to collect relevant data,analyze the advantages(S),disadvantages(W),opportunities(O),threats(T)of Fuzhou primary school campus tennis promotion.The targeted promotion strategy of Fuzhou primary school campus tennis was put forward.According to the research of the paper,the following conclusions are drawn:The promotion of Fuzhou Primary School campus tennis is as follows: 1.The advantages of promotion are: tennis participation motivation is diverse,easy to attract students;primary school campus tennis participation threshold is low,suitable for campus development;Fuzhou economic foundation is good,climatic conditions are good,campus tennis Sports;strong faculty and good foundations will help ensure the development of primary school campus tennis.2.Promotion disadvantages: There are widespread obstacles in the construction of standard tennis courts,which affects the development of the project and the enthusiasm for participation;the marginalization of campus sports affects the enthusiasm of tennis promotion;Fujian tennis is relatively backward,affecting the motivation of campus tennis promotion.3.Promotion opportunities include: the guidance of new policies,the high priority of youth physical fitness,the continuous development of new online media,the continuous innovation of tennis equipment,the need to develop a school and the development of Chinese tennis.4.Promotion threats include: competition for other projects,lack of guarantees for funding,and excessive academic burden.By promoting the formulation of the general idea and the analysis of the promotion situation,the corresponding strategies are proposed as follows: 1.Expand the scale of the primary school campus tennis by point and face,and use the example strength to drive the influence of primary school campus tennis.2.Increase the construction of stadiums to promote the development of campus tennis,strive for cooperation with tennis clubs to reduce promotion costs;3.Use policy guidance to obtain support from relevant departments,and create a cooperation mechanism for small sports schools to provide development space.4.Learn from the promotion experience of other advanced regions to promote the popularization of primary school campus tennis;5 Handle the relationship between society,schools and parents,and create an atmosphere of active social welfare.