Research On "Post-00s" College Students' Consumption View And Guidance Strategies

With the deepening of reform and opening up and the rapid development of economy,Western consumerism has also been introduced into China in various forms.College students as an important consumer groups,due to their consumer psychology is not mature enough and other reasons,resulting in some college students by the serious impact of consumerism,the emergence of impulse consumption,alienation of abnormal consumption and other consumer attitudes deviation.Therefore,it is necessary to guide college students to establish a rational and moderate consumption view and provide favorable conditions for the healthy growth of college students.This paper mainly includes five chapters.The first chapter is the introduction,which mainly introduces the research purpose,research significance,research status at home and abroad,research methods and innovations.The second chapter is an overview of the theory of "post-00s" college students ' consumption view.This part mainly defines the related concepts of "post-00s" college students ' consumption view and combs the Marxist consumption view and related theoretical reference in detail,which lays a theoretical foundation for further research in this paper.The third chapter is the analysis of the present situation of "post-00s" college students ' consumption view,this part is based on the questionnaire survey and data analysis of "post-00s" college students ' consumption view,to investigate the overall situation of "post-00s" college students ' consumption view and the existing ideological deviation;the fourth chapter is the analysis of the causes of the "post-00s" college students ' consumption view deviation,this part is mainly based on the empirical data of the "post-00s" college students ' consumption view problems;the fifth chapter is the guiding strategy of "post-00s" college students ' consumption view.On the basis of mastering the overall situation of college students ' consumption view and analyzing the ideological deviation and causes of college students ' consumption view,this chapter puts forward the guiding strategy of college students ' correct consumption view from four dimensions of colleges,families,college students themselves and social consumption environment.