Research On The Communication Strategy Of The Online Game "League Of Legends"

With the economic development and social progress,nowadays,due to the multiplication of work pressure and the reduction of leisure time,people are not only sat isfied with material needs,but also pursue spiritual satisfaction and relaxation.With the gradual popularization of the Internet and the progress of technology,the online game market is developing rapidly.O nline games are now one of the main means of killing time and social communication.Different games have different systems,they create their own zones and express their cultures and opinions in their own language.With the continuous breakthrough of information technology,the world constructed by ga mes is more and more diverse.The communication ability of games is constantly enhanced with the progress of the information society,and it also brings more different experiences to players.As of 2021,there are only a handful of popular games like League of Legends that still have a place in major games despite being online for a decade.In the backdrop of the high popularity of network,the network can be said to be a bright prospect of the development of the game,game makers want to stand out in the o nline gaming market,create a good network game requires in addition to itself the excellent design and diverse style to attract players,in addition to this,is more of a need to adopt different strategies on communication,The game is carefully built through multi-channel communication,so the traditional communication mode can no longer meet the needs of the game promotion.O nly by pursuing a complete and diversified communication strategy can the game attract attention and drive the development of the game industry.League of Legends,the benchmark in the game industry,has attracted the attention of a large number of players with its unique game features and diversified communication strategies.According to official statistics,in 2019,online game Lea gue of Legends became the game with the largest number of online players in the world,and in August of the same year,the average number of online players exceeded 8 million every day.This paper takes the most popular game League of Legends as the resear ch object,and starts from its own characteristics and communication content.Explore the game's entire propagation process and finally achieve communication effect,contains the spread process of each link,the communication strategy and the route of transmission,etc.,to find it,unlike other online games in the spread,hope that through the analysis of the current one of the most successful games on the spread of communication strategy can be applied to other games,so as to bring to the development of the gaming industry,Promote the development of the whole industry.The first chapter of this paper analyzes the communication elements of the game,and then expounds and analyzes the whole process of his communication.The second chapter focuses on the reasons why League of Legends continues to be popular in the communication process,that is,the advantages of league of Legends adopting diversified communication strategies;The third chapter summarizes the communication effect of League of Legends through the comprehensive analysis of the previous two chapters,and puts forward the shortcomings of the communication.The fourth chapter proposes optimization methods for the shortcomings of communication,and gets inspiration for the future online game indust ry.It hopes to provide some reference for the development of Online games in C hina through the analysis of the communication strategy of League of Legends,so as to create more high-quality games to drive the development of the game industry.