A Study On The Current Situation Of "Reading The Whole Book" For Chinese Teaching Auxiliary Books In Senior High School

The policies on education and examination reform issued by the state play a guiding role in the planning and publishing of topics for teaching AIDS.Under the background of education reform,Chinese teaching auxiliary books need to be changed and adjusted in view of the new changes of national policies,so the whole reading auxiliary books of high school Chinese come into being.Through Beijing Open Book database,the data of “whole book reading” teaching auxiliary books of high school Chinese from 2015 to 2021 are sorted out and combined with dangdang book information,the literature research method,quantitative analysis method and case analysis method are used to investigate and analyze them.Firstly,the background of the topic,the research object and the research status are explained.Secondly,it defines the concepts of “whole book reading”and “whole book reading”teaching AIDS in high school Chinese.Based on Beijing Open Volume database,it analyzes the publishing status of "whole book reading" teaching AIDS in high school Chinese,such as publishing scale,publishing subject,topic selection,pricing and sales.Third,the analysis of the problems existing in the editing and publishing of “reading the whole book” teaching auxiliary books in senior high school Chinese: serious homogeneity of topic selection,return to traditional exam-taking,prominent false propositions,and not clear enough reading grading;lack of long-term brand planning,brand positioning is vague;Online marketing after the lack of force.Finally,combined with the problems existing in editing and publishing,the author puts forward corresponding countermeasures: strengthen the sense of publishing mission,pay attention to the unity of dual effects;pay attention to brand effect and strive to build teaching auxiliary brand;insight into consumer market,upgrade marketing thinking.It is hoped that it can provide reference for the publishing house to publish the whole book of Chinese reading and teaching auxiliary books and promote the benign development of the Chinese teaching and auxiliary market.