Research On The Servitization Path Of Wushu Supplies Manufacturing Industry In Fujian Province

With the enrichment of people’s spiritual and cultural life and the improvement of health awareness,the number of sports participants has increased dramatically,which has stimulated the rapid development of sports industry.According to the data of the State Administration of sports,the total output value of the sports goods manufacturing industry accounts for 79.11% of the total output value of the sports industry,among which the profit created by the service-oriented sports goods manufacturing industry accounts for a large proportion in the total profit of the sports goods manufacturing industry.Therefore,it is necessary to pay attention to the service development of sports goods manufacturing industry in order to improve the gross product of sports goods manufacturing industry.In 2015,the State Council issued "made in China 2025" and proposed to vigorously develop service-oriented manufacturing and basically realize the service-oriented transformation by 2025.Wushu,as a sport with unique Chinese characteristics and cultural charm,is deeply loved by the public.The market demand for Wushu products is huge,and the manufacturing industry of Wushu products develops rapidly.As an important part of the sporting goods manufacturing industry,the service-oriented development of martial arts products manufacturing industry not only accelerates the increase of the gross product of sporting goods manufacturing industry,but also plays an important role in the promotion of martial arts and the spread of martial arts culture.At the same time,the development of service-oriented Wushu products manufacturing industry will promote the overall rapid development of Wushu Industry and enhance cultural confidence.In In this paper,the service-oriented path of martial arts products manufacturing industry in Fujian Province is taken as the research object.Six martial arts products manufacturing enterprises,namely,Fujian weizhixing sporting goods Co.,Ltd.,Fujian Changli sporting goods Co.,Ltd.,Quanzhou Wulin No.1 sporting goods Co.,Ltd.,Quanzhou Shunyuan Military Educational Equipment Co.,Ltd.,Quanzhou Fuxin sporting equipment Co.,Ltd.and Putian bailing Clothing Co.,Ltd.,are taken as the research objects Industry is the object of investigation.Based on the classification,analysis and research of literature,this paper has a preliminary understanding of the development of martial arts products manufacturing in Fujian Province.By using the method of interview,the author interviewed the relevant economic experts,sports experts,enterprise leaders,coaches,athletes and venue leaders of martial arts clubs to understand the brand,use experience,demand and suggestions of martial arts products as well as the experts’ views on the causes and influencing factors of the service-oriented manufacturing of martial arts products,so as to enrich the research on the service-oriented manufacturing of martial arts products in Fujian Province Materials;on-the-spot investigation of martial arts products manufacturing enterprises to grasp the current situation of martial arts products manufacturing industry and its service-oriented in Fujian Province;using DEMATEL research method to analyze and identify the influencing factors of martial arts products manufacturing industry service-oriented in Fujian Province,to determine the cause factors,result factors and centrality of the influencing factors;based on the value chain theory of industrial economics and 4R business of management According to the theory of marketing,this paper uses the "causal analysis method" to determine the dynamic mechanism of the service-oriented manufacturing of martial arts products in Fujian Province;using the logical analysis method,it puts forward the service-oriented path of the manufacturing of martial arts products in Fujian Province: 1.The upstream service-oriented path of the manufacturing of martial arts products;2.The downstream service-oriented path of the manufacturing of martial arts products;3.The complete de manufacturing service-oriented path of the manufacturing of martial arts products.Using case study method,through qualitative research on the dynamic mechanism and service-oriented mode of jiurishan enterprise’s service-oriented,this paper has a comprehensive understanding of the enterprise’s service-oriented,and further proves the service-oriented transformation path of martial arts products manufacturing industry in Fujian Province,providing practical basis for theoretical elaboration.