Research On Public Opinion Evolution Factors Based On Social Network Analysis ——Taking Weibo "Ali Female Employee Incident" As An Example

In the Internet era of time-space rupture,time-space compression and time-space nonlinearity,the information dissemination network is fully compressed within the "six degrees of division".It makes the monitoring and management of public opinion more and more difficult.Whether it is to implement national policies or conduct academic research in professional fields,it is necessary to further elaborate and analyze the mechanism and process of network public opinion dissemination,so as to better realize the monitoring and management of public opinion.Through the comparison of social platforms and the analysis of Weibo platform,this paper selects Weibo on the platform as the data source of this paper;compares various ways of constructing social relations in Weibo,and selects the way of topic links as this paper The building blocks of social relationships.After analyzing the characteristics and development path of the "Ali female employee incident",a public opinion evolution model is constructed by combining the event evolution path and the 5w-based information dissemination path,and then the evolutionary game model is used to analyze the evolution process of public opinion.Then,by means of network data analysis,model verification and analysis of public opinion evolution factors are carried out for three parts: communicator-blogger,communication content-blog post,communication effect-comment emotion.After research,it can be concluded that in the process of public opinion evolution,such as the inherent identities and innate tendencies of users,the high interaction of media in various fields,the timely announcement of the progress of the case by the public security law,and the full participation of official media and personal media public opinion.To solve the existing problems,we propose coping strategies by combining the corresponding communication theory and practice.It is expected that by constructing a reasonable network public opinion analysis model,the multi-dimensional governance of network public opinion and even social public opinion will be realized at the micro level.