Research On The Development Strategy Of Green Logistics Of SF Express

President Xi Jinping has proposed that China aims to peak carbon dioxide emissions by 2030 and achieve carbon neutrality by 2060.The green industry has gradually become the main body of the development of The Times,which plays an irreplaceable role in the progress and development of the country and society.As a new concept type,green logistics can not only take into account the sustainable development of society and environmental protection,but also bring significant economic benefits for enterprises.The economic value of implementing green logistics for enterprises is reflected in three main aspects:first,actively participating in the construction of green logistics can help enterprises shape a good corporate image of taking the initiative to assume social responsibility,so as to gain the recognition and favor of more investors;Second,green logistics pays great attention to the problem of cost reduction and efficiency increase.Through the transformation of green logistics,enterprises can effectively save resources,reduce the waste of resources,and achieve repeated recycling,so as to realize the scientific planning of transportation and storage and meet the requirements of logistics cost control.Third,expand the business territory of enterprises with the help of green logistics industry chain,better realize the extension of upstream and downstream,and further enhance the comprehensive competitiveness of enterprises.As the leader of China’s private logistics and express delivery enterprises,SF Express has obvious advantages in business scale,profit margin and construction of its own network.The development of green logistics started earlier,and the technical level and green logistics standard system are in a relatively leading position in China.By studying the green logistics development strategy of SF Express company,it can provide rich strategic development ideas for enterprises,and also provide reference for other companies in the industry to realize the transformation and upgrading of green logistics.Firstly,the thesis defines and analyzes the relevant theories used in the research,including strategic management theory,green logistics theory,strategic alliance theory,etc.,and forms a literature review based on the domestic and foreign literature research,providing theoretical basis for the further development of this research.Secondly,based on PEST,Porter five Forces,value chain analysis and other tools,the internal and external environment of SF Express’s green logistics development is analyzed,so as to help the enterprise sort out its own advantages and disadvantages and external opportunities and threats,and better realize the planning of development strategy.According to the internal resource analysis,SF Express has obvious advantages in the development of green logistics.The external environment analysis results show that SF Express has good development opportunities and broad potential in the development of green logistics.Thirdly,carry out SWOT analysis of the enterprise,find alternative strategies and carry out feasibility analysis;Then,the EFE and IFE matrices were substituted into the QSPM analysis,and the growth strategy was determined as the most suitable strategy for the green logistics development of SF Express.Finally,according to the above analysis,the implementation path and safeguard measures of SF Express company’s green logistics development strategy are determined to ensure that the enterprise gives full play to its advantages,seize opportunities,further enhance its brand image,and achieve sustainable and healthy development of green logistics.This study can further expand the domestic green logistics research system,enrich the theoretical framework,and provide an executable landing plan for SF to better implement the green logistics development strategy,so as to ensure the development effect of green logistics.