Study On The Mechanism Of The Impact Of Green Response On Corporate Performance:the Perspective Of Institutional Logics

Rough economic development has brought a heavy burden to the environment,and environmental problems have gradually become the focus of attention of the government and the public.During the two sessions in 2021,"carbon peaking and carbon neutrality" has become an important topic,and green development has risen to the level of national strategy.In Zhejiang,with the continuous efforts of the government and society,green awareness has been deeply rooted in the hearts of the people,strengthening the green identity of enterprises.The further question is whether a company’s green identity can trigger sustainable green development.Considering the essential characteristics of enterprises as a profitable organization,this requires us to study the impact of corporate green identity on corporate performance,because green identity can only form the sustainable development of green logic in enterprises by bringing higher corporate performance.Based on the above background,this article is based on the theory of institutional logics perspective,taking 348 Zhejiang enterprises as the research object,and constructs the theoretical framework of "green identity — green organizational hybridity — corporate competitive advantage",and draws on the latest in the theory of organizational identity in the complex system theory.Achievements,the response of symbolic dimensions is scaled by green identity,the response of substantive dimensions is scaled by the green organizational hybridity,and the competitive advantage of enterprises is measured by corporate performance.It is believed that under the mechanism of identity waterfall,green identity will drive the organization’s green hybridity,and then achieve better financial performance.And further explored the regulatory effect of government green supervision and field centrality on the relationship between green identity and green organizational hybridity,thus revealing the sustainable path and boundary conditions of green logic within the enterprise.The empirical results show that(1)green identity positively affects corporate performance;(2)green organizational hybridity positively affects corporate performance;(3)green identity positively affects green organizational hybridity and then improve corporate performance,that is,green organizational hybridity plays an intermediary role between green identity and corporate performance;(4)Government green supervision negatively regulates the positive relationship between green identity and green organizational hybridity,thereby weakening the positive relationship between green identity and corporate performance.(5)The moderating effect of field centrality on the green identity and green organizational hybridity is not significant.In this regard,we believe that enterprises in the center of the field will be exempted from censorship from external green logic and state logic because of their higher status(Greenwood and Suddaby,2006),and it is easier to obtain the legitimacy of green logic,and even the competitive advantage of green differentiation,thereby weakening the identity waterfall.This paper draws the following two conclusions:(1)The essence of green logic to achieve sustainability in enterprises is to create green differentiated competitive advantages through green responses,which is specifically manifested in driving green organizational hybridity with green identity to improve corporate performance;(2)The conflict between state logic and market logic will divide the identity waterfall formed by green identity,weaken the green organizational hybridity that integrates market logic and green logic,and is not conducive to the formation of green differentiated competitive advantages.The innovation points of this paper are:(1)the relationship between the two dimensions of enterprise green response is discussed,and the transformation mechanism between the two is deepened;(2)the cognitive level of the green response of the organization is discussed,and the research on the green response of the organization is injected with fresh blood.The contributions of this article are:(1)Reveal the sustainable micro-path of green logic in enterprises based on institutional complexity theory,and promote the in-depth study of corporate green response strategies;(2)Construct green identity based on the waterfall mechanism of identity The mixed relationship model of green organizations has promoted the in-depth research on the micro-mechanism of corporate green response;(3)Based on the institutional complexity theory,this paper reveals the regulating effect of government green supervision on the relationship between green response and competitive advantage of enterprises,and deepens the study of the relationship between state logic,market logic and green logic.