Research On Development Strategy Of JL Ship Industry Co.,Ltd

In the post-pandemic era,international trade presents a trade situation where one supply is accepted by many countries.International freight rates are rising,and the demand for shipping is increasing.At the same time,prices are rising in foreign markets for raw materials,particularly iron ore.JL shipbuilding co.,LTD.,facing the enterprise procurement costs,labor costs increase,energy saving,environmental protection,industry overcapacity problem,as a new shipbuilding enterprises,at the same time,both from the venues,equipment and personnel quality,the structure of the human capital have certain advantages,JL shipbuilding co.,LTD.,how to use its own advantages,seize the opportunity,adjust the working train of thought,It is an urgent problem for JL Shipbuilding Co.,Ltd.to formulate a scientific and effective strategic plan to adapt to the long-term development of the company.Through the analysis of the general situation,organizational structure and decisionmaking mechanism,organizational culture,development strategy and execution of JL Shipbuilding Co.,LTD.,the existing problems of the company are found,such as the difficulty of making profits,the unimpeded cooperation between departments,and the unclear strategic positioning of the company.After the company strategic environment analysis,from the macro environment,industry competition environment to analyze the external environment,from the production and business operation,human resources,supply chain management,technological innovation internal environment analysis,and applies the SWOT analysis model of internal and external factors overall summary,it is concluded that the overall situation of internal and external environment of enterprises.According to SWOT analysis,the company has the following five advantages: favorable geographical location,excellent management team,strong environmental protection outlook,stable production,good brand building,strong innovation ability and reasonable age structure of the company.At the same time,the disadvantages of JL Shipbuilding Co.,Ltd.include: insufficient optimization of site layout,high price of raw materials,serious brain drain and certain pressure of financial management.Based on SWOT analysis,the company should choose opportunity and advantage strategy(SO strategy)and threat and advantage strategy(ST strategy)as its main strategic development direction.According to the enterprise’s strategic target,combined with the company geographical location,the SWOT strategic development plan,it is concluded that accord with the actual situation of the company’s overall development strategy,to determine lead to cost leading strategy and technology strategy as the focus of strategic development,and in view of the development strategy of key strategic scientific and rational deployment of human resources,production operation strategy and market development and other functions.Finally,the company decided to implement the strategy from four aspects: optimizing human resources,strengthening cost control,expanding shipbuilding market and strengthening production safety,and to ensure the smooth implementation of the strategy from the aspects of perfecting the enterprise system,doing a good job in personnel management,perfecting information technology and building corporate culture.