Research On Development Strategy And Implementation Measures Of W Power Engineering Company

With the implementation of the "14th five year plan" in 2021,China will increase the investment and construction of new energy and smart grid.At the same time,China will continue to accelerate the market-oriented reform of power system and make China’s power market from monopoly to fair and open.These changes are good for private enterprises such as W power engineering company.However,in recent years,the number of power engineering companies has increased sharply,and the competition in the power market has also entered a white hot stage.At the same time,W power engineering company has entered a development bottleneck period after years of expansion and development.The enterprise organizational structure,management system and development direction need to be adjusted accordingly.Therefore,only by formulating the correct development strategy can W power engineering company make the enterprise bigger and stronger.Firstly,this paper introduces the research background and significance of W power engineering company,and further analyzes the research status at home and abroad.Then it introduces the general situation of W power engineering company and summarizes the problems existing in the process of enterprise development.Secondly,the macro environment of W power engineering company is systematically analyzed by using PEST analysis method.Combined with Porter’s five forces analysis method,the competition in the same industry,the threat of external substitutes and potential competitors,and the bargaining power of buyers and suppliers in the power industry environment of W power engineering company are analyzed,In addition,it also analyzes the resources and capabilities in the internal environment of the enterprise.Then,through the SWOT analysis method,this paper identifies the internal advantages and disadvantages,external opportunities and threats of the enterprise,establishes the SWOT analysis table of W power engineering company,and determines the development strategy of W power engineering company.Subsequently,the vision,mission and strategic objectives of W power engineering company were clarified,and the implementation plan of the development strategy was formulated from the perspectives of business development strategy and diversified growth strategy.Finally,this paper lists the specific measures for the smooth implementation of the development strategy from the four aspects of strengthening human resource management,improving internal management system,strengthening market development and paying attention to new technology and product R&D.